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COVID dramatically altered the retail landscape, accelerating existing trends like the growth of e-commerce and other omnichannel shopping experiences (click and collect) in addition to more brands going direct to consumers. Brand loyalty was also up for grabs, as during the pandemic, 78% of consumers tried new brands, places to shop, or methods of shopping.
78%
 Even with the optimism for 2021 and beyond (retail sales are expected to grow 9% this year), finding ways to connect more deeply with customers has become imperative, whether that is through tapping into important moments (such as the holidays or back to school), audiences (such as families), or insights (using media and marketing to respond to consumers’ emotional and functional needs).
9%

 
If you have any questions, please reach out to Adam Daniele, VP, Client Strategy.

Retail Category Resources
Overview of key trends and insights in the retail category
Retail Industry Assessment
Overview of key trends and insights in the retail category
Media and marketing strategies that offer opportunities for brands to take advantage of the second largest consumer shopping season of the year
Back to School
Media and marketing strategies that offer opportunities for brands to take advantage of the second largest consumer shopping season of the year
Thought leadership that highlights the emotional and practical reasons why consumers are loyal to brands and how an integrated experience with a single partner can drive loyalty
Brand Loyalty
Thought leadership that highlights the emotional and practical reasons why consumers are loyal to brands and how an integrated experience with a single partner can drive loyalty
Analyzing the difference in how established brands and DTC brands go to market, and our recommendations for how DTC brands can scale their business
How DTC Brands are Reshaping the Landscape
Analyzing the difference in how established brands and DTC brands go to market, and our recommendations for how DTC brands can scale their business
Retail Case Studies
Case Studies
Retail Case Studies
Additional Resources
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