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In the face of changing consumer behavior and a challenging macroeconomic environment, the retail industry continues to adapt to overcome these challenges. Retailers are dealing with inflation, supply chain challenges, loyalty, evolving consumer preferences, and other business challenges (ie. theft, sustainability pressure, returns).

While legacy players continue to grow, they face increased competition from emerging and more specialized brands (i.e. resale, grocery, toys, etc.) in the never-ending battle for customer acquisition and loyalty.

For more information, please contact Adam Daniele.

Global retail sales are projected to amount to around $31.7 trillion by 2025

E-commerce sales will increase +8.4% in 2023 while in-store sales will grow +1.6% (after growing +8.6% in 2022)

The use of social media as a retail e-commerce tool continues to grow in popularity. Social commerce was valued at $724B in 2022 and is expected to reach $6T by 2030

Source:

Statista
emarketer
Statista

 

Retail Category Resources
A Marketer’s Guide to This Holiday Season
Key Takeaways
A Marketer’s Guide to This Holiday Season
Overview of key trends and insights in the retail category
Retail Industry Assessment
Overview of key trends and insights in the retail category
Media and marketing strategies that offer opportunities for brands to take advantage of the second largest consumer shopping season of the year
Back to School
Media and marketing strategies that offer opportunities for brands to take advantage of the second largest consumer shopping season of the year
Thought leadership that highlights the emotional and practical reasons why consumers are loyal to brands and how an integrated experience with a single partner can drive loyalty
Brand Loyalty
Thought leadership that highlights the emotional and practical reasons why consumers are loyal to brands and how an integrated experience with a single partner can drive loyalty
Analyzing the difference in how established brands and DTC brands go to market, and our recommendations for how DTC brands can scale their business
How DTC Brands are Reshaping the Landscape
Analyzing the difference in how established brands and DTC brands go to market, and our recommendations for how DTC brands can scale their business
Labor shortages have been plaguing the industry’s ability to grow, making recruitment and retention a top priority for many companies today. This deck looks at the changing values of employees and society, and how brands can use media, marketing, and IP to attract and retain their people
Driving Employee Recruitment & Retention
Labor shortages have been plaguing the industry’s ability to grow, making recruitment and retention a top priority for many companies today. This deck looks at the changing values of employees and society, and how brands can use media, marketing, and IP to attract and retain their people
Overview of the health of grocery industry, shifts in consumer behavior, and strategic media recommendations
Grocery Industry Assessment
Overview of the health of grocery industry, shifts in consumer behavior, and strategic media recommendations
This deck outlines four unique business strategies retailers are using to capitalize on the growing consumer interest in health & wellness
Retail & Health and Wellness
This deck outlines four unique business strategies retailers are using to capitalize on the growing consumer interest in health & wellness
Key considerations for brining your wellness story to life as
The Health of Your Brand May Hinge on Wellness
Key considerations for brining your wellness story to life as "feeling good" becomes a necessity and not a luxury
Overview of the retail resale landscape, evolution, and spend analysis
Resale Overview
Overview of the retail resale landscape, evolution, and spend analysis
Extending far beyond classic retail, the toy industry is a dynamic sector warranting a deep dive into its ecosystem. Dive into the current landscape of the toy industry
Toy Industry Assessment
Extending far beyond classic retail, the toy industry is a dynamic sector warranting a deep dive into its ecosystem. Dive into the current landscape of the toy industry
Retail Case Studies
Case Studies
Retail Case Studies
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