Category Insights

Restaurant

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The restaurant industry continues to face labor shortages, diner price sensitivity, higher ingredient & packaging costs, changing consumer habits, and more. At the same time, delivery & takeout along with the regional and national expansion of key industry players continue to drive growth for the category.

To respond to this evolution, brands continue to invest heavily in technology and automation to improve the experience for employees and customers, while also investing in brand and product / LTO messaging to stay top of mind for that next meal moment.

For more information, please contact Adam Daniele.

85% of fast-food orders and 33% of full-service restaurant orders were “to-go” in 2022

50% of restaurant operators expect to be less profitable in 2023

92% of restaurant operators say food costs are a significant challenge and 89% of restaurant operators say labor costs are a significant challenge

73% of consumers are ordering off value menus more often due to costs

Source:

WSJ
National Restaurant Association
National Restaurant Association
QSR Magazine

 

Restaurant Category Resources
Overview of key trends and insights in the restaurant category
Restaurant Industry Assessment
Overview of key trends and insights in the restaurant category
Outlines changes in media consumption and One Platform partnership opportunities based on the key challenges and strategic priorities facing our restaurant clients
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Analyzes creative wear out and provides thought starters on best practices for restaurant marketers to make their creative work harder
Restaurant Creative Impact Deck
Analyzes creative wear out and provides thought starters on best practices for restaurant marketers to make their creative work harder
Labor shortages have been plaguing the industry’s ability to grow, making recruitment and retention a top priority for many companies today. This deck looks at the changing values of employees and society, and how brands can use media, marketing, and IP to attract and retain their people
Driving Employee Recruitment & Retention
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This deck looks at how Restaurants are leaning into consumer demand for sustainable practices and how brands can showcase what they’re doing through marketing
Sustainability in Restaurant Industry
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A Marketer’s Guide to the Metaverse
Overview of how the Metaverse plays into the future of work, entertainment, commerce, and marketing strategies
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Rundown of the steps and cultural considerations taken to address the new American family realities
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Rundown of the steps and cultural considerations taken to address the new American family realities
Restaurant Case Studies
Case Studies
Restaurant Case Studies
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