Category Insights

Restaurant

In the face of a challenging macroeconomic environment, the restaurant industry continues to take a long-term approach to post-pandemic recovery and growth. While the industry faces increased diner price sensitivity and ever evolving tastes and preferences, key restaurant players are finding success by focusing on regional expansion, loyalty programs, menu innovation, and more.

As restaurants look to acquire new customers and drive loyalty among existing ones, brands continue to lean into pop culture, entertainment and technology to more effectively reach, engage and service customers.

For more information, please contact Adam Daniele.

Global restaurant market projected to reach $2.6T in 2023 and $5.4TB by 2030 (CAGR of 10.79%)

$289.6B forecasted QSR sales in the U.S. in 2023; FSR sales are expected to reach $78.2B

Sources:

Stat 1: GlobeNewswire
Stat 2: Statista

Restaurant Category Resources
Overview of key trends and insights in the restaurant category
Restaurant Industry Assessment
Overview of key trends and insights in the restaurant category
As eating habits evolve, restaurant brands are re-evaluating how to reach diners before key meal moments and more effectively target them. This presentation provides an overview of how meal moments are evolving and a menu of NBCU solutions that can help restaurant brands take their meal moment strategy to the next level
Understanding Meal Moments Today
As eating habits evolve, restaurant brands are re-evaluating how to reach diners before key meal moments and more effectively target them. This presentation provides an overview of how meal moments are evolving and a menu of NBCU solutions that can help restaurant brands take their meal moment strategy to the next level
Labor shortages have been plaguing the industry’s ability to grow, making recruitment and retention a top priority for many companies today. This deck looks at the changing values of employees and society, and how brands can use media, marketing, and IP to attract and retain their people
Driving Employee Recruitment & Retention
Labor shortages have been plaguing the industry’s ability to grow, making recruitment and retention a top priority for many companies today. This deck looks at the changing values of employees and society, and how brands can use media, marketing, and IP to attract and retain their people
This deck looks at how Restaurants are leaning into consumer demand for sustainable practices and how brands can showcase what they’re doing through marketing
Sustainability in Restaurant Industry
This deck looks at how Restaurants are leaning into consumer demand for sustainable practices and how brands can showcase what they’re doing through marketing
Overview of how the Metaverse plays into the future of work, entertainment, commerce, and marketing strategies
A Marketer’s Guide to the Metaverse
Overview of how the Metaverse plays into the future of work, entertainment, commerce, and marketing strategies
Leveraging premier live events to create connection and conversational currency. View our insights and methods towards this approach
Fueling the Cultural Conversation
Leveraging premier live events to create connection and conversational currency. View our insights and methods towards this approach
Rundown of the steps and cultural considerations taken to address the new American family realities
Embracing & Connecting with Today's American Family
Rundown of the steps and cultural considerations taken to address the new American family realities
Restaurant Case Studies
Case Studies
Restaurant Case Studies
Advertise With Us