There was arguably no industry more impacted by COVID-19 in 2020 than the Studio business, with box office revenue falling more than 80% in the U.S..
Despite this, there’s increasing optimism demand will return as capacity restrictions ease coupled with a monster 2021/22 slate of new releases from postponements in 2020.
While the theatrical business suffered throughout the pandemic, the Entertainment industry found silver linings in the accelerated growth of emerging sectors, specifically streaming and in-home PVOD. The next two years will likely be an inflection point for the industry as it witnesses new distribution cycles for films, massive shifts in streaming and in-home video, as well as evolving marketing strategies – all of which create new, exciting opportunities for brands to engage.
If you have any questions, please reach out to Nicholas Youngman, VP, Client Strategy.