A combination of an occasion-driven mindset and an appetite for emerging flavors has fueled consumer engagement and business growth for the beverage category. As new demand areas arise (premium, functional, ready-to-drink, no-to-low alcohol etc.), many beverage portfolios are looking for ways to defend their core, while also supporting new brand launches.
Beverage brands will likely continue to focus on portfolio diversification and innovation as a means of future-proofing their businesses against evolving consumer preferences and mindsets. .
For more information, please contact Caitlin Collins.