How fans engage with our content and your brand
At NBCUniversal, our culture-defining premium content ignites fandom within diverse audiences. Across all of our properties, our fans engage with the stories, characters, and talent they love.
NBCUniversal’s fandom personally resonates with advertising on our powerful content slate.
+10%
higher emotional engagement for NBCU content vs. competitive TV norm.
1:1
emotional engagement ration between content and commercial breaks.
78%
says NBCU is one of their favorite media brands.
75%
say NBCU has a distinct brand or personality.
Source:
Mediaprobe biometrics data. 2021-June 2024. P18+ based on galvanic skin response; NBCU Coherency LoveQuotient Study, 2023. T2B. Network Affinity (F22 USA), 2023.
Our Insights and Research team is committed to showcasing how this fandom extends to your brand, establishing authentic connection with your target consumers. Explore our content engagement insights series below to see how your brand can benefit from partnering with NBCU.
