NBCUniversal’s diverse portfolio offers programming in both English and Spanish. Viewers of Spanish language content across different genres, including news, entertainment, and sports are strongly engaged. Discover how advertisers can transcend language to create meaningful connections between Hispanics and brands.
Audiences have a strong emotional connection to…
Spanish language content…
+30%
emotional engagement
and the advertising.
+28%
emotional engagement
vs. the competitive TV norm.
…because commercial activity is
99%
as emotionally engaging as the content itself
demonstrating how the captivating nature of our shows is transferred to advertisers
Top advertised categories that resonate best with NBCU Spanish language viewers…
142
index travel
140
index entertainment
138
index CPG food
vs. competitive TV norm.
…resulting in stronger lifts down the purchase funnel.
+13%
brand recall
(standard ads)
+33%
message recall
(custom content/vignettes)
+33%
brand opinion
(custom content/vignettes)
vs. competitive TV average.
Interested in learning more about the power of Spanish language content at NBCU?
Source:
- Purchase Funnel Lifts: NBCU Ad Impact Measurement. 2022 LRC & Award Show Content: Latin Billboards, Latin AMAs, People’s Choice Awards, LRC Grammys & LRC Oscars Cross Platform Ad Impact – Average Across 10 Measured Brands, P18+, YouGov Direct Unexposed/Exposed Jan – November 2022 Studies.
- All Other Emotional Engagement data: MindProber Biometrics Data. Hispanics P18+. Data based on the following measured programming: El Senor de Los Cielos S8, En Casa con Telemundo, 2022 Latin Billboards (main show and red carpet), La Casa de Los Famosos S3, La Mesa Caliente, 2022 Mid-term Elections news coverage, 2022 Latin Urban Music Awards, Top Chef VIP S1.Emotional Engagement based on Galvanic Skin Response. Competitive norm is based on non-NBCU long-form content in the US and UK.