Bravo’s Top Chef boasted an exceptional 20th season with Top Chef: World All Stars, offering 16 chefs from previous seasons a second chance at the title. Advertisers continue to benefit from partnering with cable’s longest-running, Emmy award-winning culinary competition. By connecting to Bravo’s unparalleled fandom, Season 21 will once again allow brands to tap into loyal fans across platforms.
The Secret Sauce:
47
Emmy Nominations, including 5 in 2023
#1
Most Co-Viewed Program on Bravo, A18+
Bravo’s Top Chef: World All Stars was an important part of viewers’ consumption diets…
50%
of viewers were S19 return viewers
85%
say they schedule their day to watch Top Chef S20
63%
of all social interactions had sentiments of “Love” and “Joy”
…and continued to meet consumers where they watch.
+549%
Peacock viewership vs S19
5.8M
social video views across Facebook, X, and YouTube
Sponsors benefited from the show’s environment…
96%
of viewers think the advertised brands in each episode were a good fit
84%
brand awareness for multiplatform partners in S20
69%
purchase intent for multiplatform partners in S20
…achieving organic brand awareness.
Top product categories audiences say would fit best as Top Chef sponsors:
55%
Snacks
53%
Alcohol
52%
Soft drinks
51%
Restaurants
Learn more about how your brand can tap into the fandom of Bravo’s Top Chef.
Source:
- Brand Fit and Engagement: MediaProbe Survey Data, P18+, Top Chef S20 on Bravo. Episodic season average.
- Co-Viewing: Source: Nielsen C3 Data. Program Co-View Audience. 9/20/21-6/26/22. Excluding Repeats, Shows with 4+ TCs, Ranked on Co-View Share for A18+.
- Peacock Viewership: NBCU DAVD, all available data, (3/9/22-6/11/23), Cable Entertainment, Bravo, FEP only. L+3 viewing. S19 comparison from (3/3/22-6/5/22). Peacock based on viewership within 35 days, total hours.
- Return Viewers: Nielsen C3 Data, 6-minute qualifier. Top Chef S20 (3/1/23-6/10/23), S19 (3/3/22-6/2/22) duplication.
- Social Engagement: MediaProbe Biometrics Data 18+. Top Chef S20 on Bravo, Emotional Engagement (EE)= MP Impact metric.MP Competitive norm = Non-NBCU long-form programming measured in the US, including streaming, on-demand, and linear programming, excluding sports. MediaProbe Survey Data, P18+, Top Chef S20 on Bravo. Episodic season average
- Social Sentiment: Talkwalker SCR+, 3/1/23-6/10/23.
- Social Video: Talkwalker Social Content Ratings, Linear, Cable, Genre: Reality. Top Chef (Bravo), (3/9/23-7/2/23), Extended 35 day window.