Leveraging Fandom to Elevate Partner Brands


sponsorships keep brands socially relevant


remember brands that sponsor shows they’re a fan of

3 in 5

like buying products that support shows they’re a fan of


of adults 18-65 are NBCU fans


higher brand love for NBCU compared to other media brands


follow entertainment & pop culture avidly


willing to pay more for high-quality items


brand loyal


think favorably about brands that advertise


seek more information about brands advertised


buy products/services they see advertised