Media content elicits different types of emotions among viewers. Whether it provides an everyday escape or lifts your mood, fandom for media fulfills core human needs. Brands are invited to join the fandom through sponsorships to stay socially relevant.
73%
sponsorships keep brands socially relevant
66%
remember brands that sponsor shows they’re a fan of
3 in 5
like buying products that support shows they’re a fan of
88%
of adults 18-65 are NBCU fans
+19%
higher brand love for NBCU compared to other media brands
Our content reaches treasured audiences and connects brands with valuable consumers
+36%
follow entertainment & pop culture avidly
+26%
willing to pay more for high-quality items
+20%
brand loyal
lifts vs. non-NBCU fans
Love for NBCU IP leads to brand action
+13%
think favorably about brands that advertise
+13%
seek more information about brands advertised
+18%
buy products/services they see advertised
lifts vs. non-NBCU fans
Interested in learning more about fandom for NBCU shows?
Source:
- Fandom Data: Big Village Omnibus. March 2023. Love of TV Content. N= 1,007. Statistical significance testing 95% confidence level.
- Brand Love data: NBCU Coherency LoveQuotient Study, 2022; Those who love NBCU properties vs those who love non-NBCU competitive set (competitive networks and social media platforms).