NBC is the go-to destination to ring in the winter season…
of viewers look forward to this every year
…with viewers connecting emotionally to holiday content…
vs. competitive TV norm
…and uniting families and loved ones together.
more family viewing on NBCU entertainment during the holidays
vs. rest of year
Engagement with our content is transferred to advertising…
(content to ad ratio)
…and when accompanied by another person, viewers have a…
higher emotional engagement score in response to advertising within holiday programming
vs. when watching alone
…leading to action for our advertiser brands.
vs. competitive broadcast prime
index CPG food