Whether compelled by curiosity, a need to dig deeper, or stay up-to-date, tuning into the news is a conscious decision to connect with the world, making these viewers a highly engaged audience. Many create their own journey with NBCU News Group as the preferred source to find the information that is relevant to them. Learn about the benefits of aligning your brands to our trusted news outlets.
With a legacy built over the course of a century, NBCU News Group is the…
#1
news organization in the U.S. for monthly reach across all platforms
…with viewers leaned in, retaining more of the content they see…
+21%
program engagement score
vs. competitive TV norm
…leading to action for our advertiser brands
+25%
search engagement
vs. competitive TV news programming
NBCU News Group Audiences are more likely to have a better brand opinion of brands across different categories…
+24%
financial services
+17%
travel
+11%
restaurants
vs. non-viewers
…and are particularly ad receptive to sponsorships…
121
index product placement
(e.g., in a film or TV show)
138
index co-branding partnership
(e.g., celebrities and brands)
145
index sponsor of a TV program
noticed the above in the last 6 months vs. nat rep (A18+)
…with measured partners seeing double-digit lifts down the funnel.
+29%
brand familiarity
+39%
consideration
+20%
purchase intent
multi-platform campaign index to control
Interested in learning more the power of the NBCU News Group?
Source:
- #1 news organization: ComScore Cross Media Enhanced Total View, Across Video & Non-Video Content, P18+. 22/23 to date (September 2022 – Jan 2023)
- Program Engagement Score: MarketCast. Program Engagement. FY2022. Total Audience (P2+), Television Norm = all cable/broadcast networks (excluding NBCU).
- Search Engagement: EDO. NBCU News Programs. 2022FY. Broadcast / Cable norm = CNN, Fox News, ABC, CBS (News genre only). Media SER Index
- Categories: YouGov Brand Index. Time Frame: 2022-23 Broadcast Calendar TD (9/19/22-3/22/23). NBCU News Group Viewers = Measured CNBC, NBC, and MSNBC news programs watched in the last year. Brand Opinion = % of audience who have a positive impression of the brand. A18+.
- Receptivity to sponsorships: YouGov Profiles. Profiles+ USA 2023-01-08. NBCU News Program Viewers (A18+). Which, if any, of the following types of sponsorship have you noticed in last 6 months? By sponsorship we mean a person or organization that supports an event, activity, person financially or through the provision of products or services.
- KPI Lifts: NBCU Ad Impact Measurement (Ad Hoc Vendors). NBCU News Programs across CNBC, MSNBC, NBC, and Telemundo. Cross-Platform – Average Across 21 Measured Brands. All measured studies TD (2017-2022). P18+