Over two seasons, the Carmen Villalobos-hosted Top Chef VIP has solidified itself as a successful spinoff geared for the Spanish-speaking audience. Powered by Telemundo’s unparalleled reach across this market, Season 3 promises to carve a path for brands to connect with an emotionally engaged demographic.
Top Chef VIP is adapted to resonate with the U.S., Spanish-speaking Hispanic audience.
14M
Total Cross-Platform Reach across Top Chef & Top Chef VIP
8.2M
Total Cross-Platform Reach: Top Chef VIP
<1%
duplicated audience vs Top Chef
Top Chef VIP performs as well as Bravo’s Top Chef while having its own identity.
#1
most viewed cooking TV show among Hispanics 18-49 years old
97%
of viewers agree it’s appropriate to watch with their family
90%
of viewers identify with the people in the show
Sponsorships fit seamlessly into content and Top Chef VIP partners drove strong incremental online search.
+25%
more emotional engagement for sponsors of Top Chef VIP S2 versus non-sponsors
87%
of viewers are more interested in the brands after they are featured in the show
+30%
more likely to search for official sponsors after standard ads air on Top Chef VIP vs on competitive SLTV
Top product categories audiences say would fit best as Top Chef VIP sponsors
74%
Snacks
73%
Restaurants
65%
Alcohol
58%
Soft drinks
Learn more about how your brand can leverage Top Chef VIP’s growing fanbase.
Source:
- Linear Reach: Nielsen Media Research, L+SD data, YTD (1/1/23-8/13/23). Early Fringe/Prime Daypart (M-Su 6-11PM). H18-49.
- All Other: Mediaprobe Biometrics and Survey Data H18+. Top Chef VIP S2 on Telemundo. Emotional Engagement (EE)= MP Impact metric. Competitive TV norm = Non-NBCU long-form programming measured in the US, including streaming, on-demand, and linear programming, excluding sports.