Agreement Extends Scale Further Across the Nation,
With Nearly 40% More Households Added and Expanded Inventory for Marketers
Remote Workspaces Everywhere – February 25, 2021 — Today, NBCUniversal announced a new advanced advertising agreement with Charter Communications, Inc. that will expand NBCUniversal’s U.S. household addressable footprint by nearly 40 percent to 45 million households, making it one of the largest offered in the market by a TV publisher. The agreement allows access to NBCUniversal to sell addressable campaigns on their own inventory across Charter’s Spectrum platforms. Together, the companies are empowering advertising and agency partners to leverage dynamically inserted ads, using aggregated and de-identified data, to deliver their brand messaging to the right audiences across the country.
Through the agreement with Charter, NBCUniversal is opening up more opportunities for the advertising community to connect meaningfully with their audiences, all in compliance with each company’s commitment to privacy. The integration across Charter’s Spectrum VOD is slated for launch in Q1 2021, and represents significant forward progress in NBCUniversal’s commitment to add scale and impact to addressable television across the industry.
“Viewing habits have been evolving for some time now, and continue to accelerate towards on-demand and streaming platforms. Advertisers need to meet viewers in the moment, and that’s why NBCUniversal has been laser-focused on expanding our addressable capabilities. Through our partnership with Charter Communications, we are taking an important step forward by delivering targeted advertising to millions of Spectrum viewers who are watching video on demand. This will enable us to continue to connect our viewers to the brands they know and love, at any time of the day.”
– Krishan Bhatia, President & Chief Business Officer, Global Advertising and Partnerships, NBCUniversal
“We look forward to working with NBCUniversal to help them expand their addressable offerings, and send more relevant advertisements at scale, to Spectrum customers. This partnership will provide NBCU an opportunity to make their networks more impactful to advertisers, while also furthering our goal to bring scale and accessibility to addressable TV.”
– David Kline, Executive Vice President at Charter Communications, and President of Spectrum Reach
Since 2015, NBCUniversal has been offering advanced targeting solutions to client and agency partners through their industry-leading AdSmart platform. AdSmart is NBCUniversal’s data-driven offering that provides a suite of advanced advertising capabilities to improve the efficiency and effectiveness of marketers’ One Platform buys, across screens and even across international markets.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT CHARTER COMMUNICATIONS:
Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com.
NBCUniversal Advertising & Partnerships Communications:
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