HomeGoods and On the Rocks™ Bartender Created Cocktails Join the Table as Brand Partners for Peacock’s New Original Series
On the Rocks Becomes the First Integrated Advertiser to Sponsor a Peacock Companion Podcast
Brand Collaborations Unlock New Ways for Fans to Experience Series Based on Elin Hilderbrand’s Best-Selling Novel
NEW YORK, NY – July 8, 2026 – Today, NBCUniversal announced its brand partnership lineup for “The Five Star Weekend,” Peacock’s highly anticipated scripted original based on the beloved novel by #1 New York Times bestselling author, Elin Hilderbrand. The series premieres July 9th on Peacock, with all eight episodes available at launch.
For the first time, On the Rocks™ Bartender Created Cocktails will become the first brand to enter an integrated partnership with a Peacock podcast. “The Five Star Weekend Official Podcast,” hosted by Hilderbrand herself, will debut its first two episodes in tandem with the series launch on Thursday, July 9. Through sponsored “Book Talk” segments, Hilderbrand will answer questions from book clubs and fans across the country, bringing audiences closer to the coast of Nantucket. The USG Audio produced podcast will be a total of eight episodes and release two episodes a week on Thursdays during the month of July.
The Recipe for a Five-Star Partnership
INGREDIENTS
| #1 NYT best-selling novel by Elin Hilderbrand, adapted for Peacock | HomeGoods and On the Rocks™ Bartender Created Cocktails: Perfectly paired brand partners with holistic campaigns seamlessly integrated into the world of Nantucket |
| First-ever companion podcast for a Peacock scripted original, hosted by Hilderbrand herself | In-show brand placements, custom content starring series talent produced by NBCUniversal’s in-house creative agency, Rock Studios, live event activations and integrated media |
DIRECTIONS
- Begin with a strong base. Start with Hilderbrand’s novel – a story about friendship, food, and a perfect long weekend that has captivated more than 20 million readers. Bring to Peacock, home to premium storytelling and passionate audiences. Simmer for 8 episodes.
- Pour in On the Rocks. As the Official Cocktail Partner, On the Rocks is thoughtfully integrated throughout the fan experience. Through in-show product integration, a first-of-its-kind partnership within a Peacock companion podcast, premium custom content featuring Elin Hilderbrand and D’Arcy Carden produced by NBCUniversal’s in-house creative team, Rock Studios, and a branded bar presence at the premiere event – the partnership creates multiple opportunities for audiences to engage with the series beyond the screen, with cocktail in hand.
- Garnish with HomeGoods. Inspired by the art of gathering at the heart of “The Five Star Weekend,” HomeGoods will help bring the series’ signature blend of effortless entertaining and coastal sophistication to life at the premiere event. Through thoughtfully designed spaces, influencer engagement and talent-driven social storytelling starring Elin Hilderbrand, the brand will shape an experience that transports guests inside the world of Nantucket for a weekend worthy of five stars.
- Serve immediately. All 8 episodes drop July 9th on Peacock. No waiting for the next course.
“The Five Star Weekend demonstrates how advertisers can become a meaningful extension of the fan experience when partnerships are thoughtfully woven into the stories themselves,” said Karen Kovacs, President, Advertising and Partnerships, NBCUniversal. “HomeGoods and On the Rocks are enhancing the world of the series in ways that feel authentic and additive. From experiential touchpoints to Peacock’s first companion podcast integration, these collaborations reflect how NBCUniversal is creating bespoke opportunities for brands through must-see culture, content and conversation.”
“At HomeGoods, we see our stores as more than a place to shop – they’re a destination for discovering pieces that help bring meaningful moments to life,” said Vanessa Crooks, VP Director of Marketing at HomeGoods. “Whether it’s gathering with friends for a memorable weekend or refreshing a space to reflect your personal style, we’re inspired by the ways people create connection at home. That’s why we’re excited to partner with Peacock on The Five Star Weekend, a series centered on friendship, connection, and meaningful moments. Together, we hope to inspire people to bring those same feelings into their own homes in a way that feels uniquely their own.”
“At On The Rocks, we’re always looking for opportunities to bring premium cocktail experiences into the moments and stories consumers are passionate about,” said Daniel May, Senior Director RTD Marketing, Suntory Global Spirits. “Our partnership with The Five Star Weekend is a natural fit, celebrating connection and memorable gatherings among friends. Just as the series inspires audiences to savor meaningful time together, On The Rocks makes it easy to elevate those occasions with bartender-created cocktails crafted with iconic spirits, wherever people choose to gather.”
Peacock’s “The Five Star Weekend” is centered on Hollis Shaw, a famed cook and best-selling author known for her delicious recipes, impeccable taste, and warm demeanor, who suffers a devastating loss. Unable to move forward, the death starts to expose the cracks in Hollis’s picture-perfect life—her strained marriage, her complicated relationship with her daughter, and her growing pursuit of validation from her fans. In an effort to overcome grief and find herself again, Hollis gets the idea to host a weekend away at her house on Nantucket with three friends from different stages in her life: her childhood, her twenties, thirties, and one surprise fifth star. Set against a luxurious and coastal backdrop, the stars will mature in ways they could never imagine as boundaries are pushed and secrets are exposed. “The Five Star Weekend,” produced by Universal Global Television, a division of Universal Studio Group, stars Jennifer Garner, D’Arcy Carden, Gemma Chan, Regina Hall, Chloe Sevigny, Harlow Jane, and Timothy Olyphant. Bekah Brunstetter, Sue Naegle, Ali Krug, Minkie Spiro, Jennifer Garner, Merri Howard, Beth Schacter, and Elin Hilderbrand serve as executive producers.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Media Contacts
Adriana Cirianni, Senior Manager, Communications, NBCUniversal
[email protected]
Magee Snyder, Associate, Communications, NBCUniversal
[email protected]
