Ally Bank, Colgate Optic White, Genesis, Planet Fitness, State Farm®, Wayfair and Wendy’s® Will Charm the South with Fan-Forward Activations
NEW YORK, NY – SEPTEMBER 16, 2026 – NBCUniversal is bringing the second-ever Bravo Fan Fest (BFF) to Charleston, South Carolina on Saturday, October 24 at the North Charleston Performing Arts Center. Joining the celebration are five brand partners including Colgate Optic White, Planet Fitness, State Farm, Wayfair and Wendy’s® each creating fan-forward activations on the ground designed to enhance the experience for one of television’s most passionate and engaged communities. And on social, Ally Bank and Genesis are along for every step of the ride. Every partner, on the ground and on social alike, is offering commerce-enabled moments for fans to bring a little BFF home.
“What makes moments like these so valuable for our partners is simple: today’s fandoms don’t do anything halfway, and the demand for these highly engaging, immersive experiences has never been greater. Bravo Fan Fest is proof of that with the event selling out within a few hours. With this kind of scale and energy, Bravo Fan Fest is becoming exactly the kind of moment advertisers can’t replicate anywhere else – and it’s just a preview of what’s ahead for BravoCon 2027,” said Ann Scheiner, EVP, Agency Partnerships, NBCUniversal Advertising & Partnerships.
THE BFF BRAND SPONSOR SQUAD:
ALLY BANK, MEMBER FDIC
- Ally Bank is banking on the BFF fun continuing long after Charleston – teaming up with Southern Charm’s Venita Aspen to capture on the ground social content fans won’t want to miss.
COLGATE OPTIC WHITE
- Colgate Optic White is inviting Bravoholics to experience ‘The Science of WOW’ and get reunion ready! Fans heading to Charleston can flex their franchise knowledge with themed trivia for a chance to walk away with “getting ready” essentials, perfect their smile at a branded vanity station, strike a pose for a photo-strip style keepsake and customize their very own travel bag with Colgate Optic White products to take home while supplies last. Fans might even catch a meet and greet with Real Housewives of Salt Lake City’s Bronwyn Newport.
GENESIS
- On the road to BFF, join Genesis and Southern Charm star, Madison LeCroy, on an adventure around the town she calls home – with commerce enabled custom content across social featuring the GV80 Coupe to get fans ready for a weekend they won’t forget.
PLANET FITNESS
- Thirsty after all the drama and excitement throughout the event? Planet Fitness, one of the largest and fastest-growing fitness center operators with more members than any other fitness brand*, has fans covered with sponsored hydration stations, complete with clever reimaginations of iconic phrases from the Bravosphere. Attendees can snag co-branded water bottles and custom stickers to commemorate the weekend, along with the opportunity for a meet and greet with Summer House cast member Carl Radke. Bravoholics can scan the hang tag on the bottle to unlock one free month of the PF Black Card®, Planet Fitness’s most popular membership that offers the ability to access any of its 2,900+ locations and the ability to bring a guest every time you work out, and more.
STATE FARM
- State Farm is totes charming! A familiar presence at BravoCon and Bravo Fan Fest, State Farm is bringing Southern Charm to life with a setting inspired by Charleston’s iconic Shem Creek. Attendees can discover their Southern Charm persona on the pier in an interactive video op, cross the bridge to customize a boat tote with a bag scarf of their choice, and stick around for a meet-and-greet with Charleston’s very own Craig Conover, Shep Rose and Molly O’Connell. Each tote comes with a commerce-enabled QR code, connecting fans directly to State Farm for a reminder that good neighbors and personalized coverage options, are close by. The charm doesn’t stop there: State Farm is sponsoring a poll within WWHL’s Charmers & Captains episode taping Friday, giving fans a say in all the drama.
WAYFAIR
- Wayfair is delivering the Summer House vibes with the help of cast member, Mia Calabrese! Channeling the show’s most iconic party energy, Bravoholics can strike a pose at Wayfair’s video booth, have the chance to meet Mia herself, and walk away with themed ornaments ahead of the holidays to elevate their homes. Tucked within the ornament gift boxes, attendees can scan a shoppable QR code for Way Day deals to purchase everything they need to complement their custom decoration.
WENDY’S
- Wendy’s is inviting fans to check in to The Real Housewives Ultimate Girls Trip Hotel, complete with everything they need for their Bravo Fan Fest girl’s trip – including Bravo-inspired keychains, compact mirrors and more. While snapping postcard-inspired photos, fans might even have a chance to meet longtime Wendy’s friend and The Real Housewives of Salt Lake City and The Real Housewives Ultimate Girls Trip: Roaring 20th icon Lisa Barlow in addition to The Real Housewives of Rhode Island’s Alicia Carmody. Come hungry, because rumor has it Wendy’s will be serving a BFF of its own – Burgers, Fries and Frosty®. For those not in Charleston for the weekend, fans can order “Lisa Barlow’s Baby Gorgeous Meal,” certified delicious by the star herself. Plus, when fans order Barlow’s meal in the Wendy’s app between 9/16 and 9/30, they’re entered into the gorgeously stacked Baby Gorgeous Sweepstakes.**
NBCUniversal’s experiential events have proven just how powerful Bravo can be for brand partners. From watch parties throughout the year, to the first Bravo Fan Fest in 2024, to the tentpole that is BravoCon, NBCUniversal gives Bravoholics exactly what they crave – the chance to celebrate their favorite shows during exclusive, IRL moments that build real connection. These events unlock high-impact opportunities for partners to build authentic relationships with consumers in ways that wouldn’t be possible anywhere else, and Bravo Fan Fest’s second year in Charleston is proof the momentum keeps growing.
For more information on Bravo Fan Fest, including programming, talent lineup and how to watch, visit https://www.bravofanfest.com/.
*Based on 2024 global membership data published in the 2025 Health & Fitness Association Global Report.
**NO PURCHASE NECESSARY. A purchase or payment of any kind will not increase your chances of winning. Open to legal residents of the 50 U.S./D.C. who are 18 years of age or older as of the date of entry. Void where prohibited or restricted by law. Wendy’s x Bravo Sweepstakes begins at 9:00 a.m. ET on September 16, 2026 & ends at 11:59 p.m. ET on September 30, 2026. App entry is open only to Wendy’s Rewards members. App entry limit: 1 per person per day. Sponsored by The Wendy’s National Advertising Program, Inc. NBCUniversal Media, LLC is not a sponsor or administrator of this promotion. For rules and alt entry method, visit rules.dja.com/WendysxBravo.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Media Contacts
Adriana Cirianni, Senior Manager, Communications, NBCUniversal
[email protected]
Magee Snyder, Associate, Communications, NBCUniversal
[email protected]
