NBCU announces new global premium video expansion—part of One Platform strategy for changing marketplace
One Industry Update unveiled our bold vision of transformation for the road ahead. This was not an Upfront presentation, but an opportunity to chart our industry’s future with One Platform, an evolved business model that serves everyone’s changing needs. The current crisis is accelerating business transformation but at NBCU, we’re already in motion. We’ve built One Platform to reflect consumer behavior through content, technology, ad innovation, and partnerships, all to deliver greater impact for partners.
Read our new playbook below to learn how One Platform accelerates industry transformation:
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