NBCUniversal Advertising &
Partnerships Press

May 2022
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With Peacock soaring, NBCU & Target brighten the spotlight on filmmakers of color
May 23rd, 2022 | The Drum
With Peacock soaring, NBCU & Target brighten the spotlight on filmmakers of color
Linda Yaccarino on Pulling Off a 'Giant Reunion' in NBCU's Upfront Week Return
May 19th, 2022 | Adweek
Linda Yaccarino on Pulling Off a 'Giant Reunion' in NBCU's Upfront Week Return
NBCU Kicks Off In-Person Upfront Week With Showstopping, Star-Studded Spectacle
May 16th, 2022 | Adweek
NBCU Kicks Off In-Person Upfront Week With Showstopping, Star-Studded Spectacle
NBCU Plays Up Varied Portfolio at Upfront Presentation
May 16th, 2022 | Next TV
NBCU Plays Up Varied Portfolio at Upfront Presentation
NBC Goes All Out With Massive Stage Production As Fox Opts For Pre-Taped Presentation On Day 1 Of Upfronts
May 16th, 2022 | Deadline
NBC Goes All Out With Massive Stage Production As Fox Opts For Pre-Taped Presentation On Day 1 Of Upfronts
Linda Yaccarino Sees NBCU Thriving Whether or Not Market Is Strong
May 16th, 2022 | Next TV
Linda Yaccarino Sees NBCU Thriving Whether or Not Market Is Strong
NBCUniversal Execs Take Aim at Netflix’s Advertising Pivot in Upfront Pitch
May 16th, 2022 | The Hollywood Reporter
NBCUniversal Execs Take Aim at Netflix’s Advertising Pivot in Upfront Pitch
NBCUniversal's 9 New Ad Formats for 2022 Upfront Give Glimpse of TV's Future
May 10th, 2022 | Adweek
NBCUniversal's 9 New Ad Formats for 2022 Upfront Give Glimpse of TV's Future
NBCUniversal Looks Tp The Metaverse, QR Codes And AR To Increase Brand Engagement
May 10th, 2022 | Ad Age
NBCUniversal Looks Tp The Metaverse, QR Codes And AR To Increase Brand Engagement
NBCU’s Mark Marshall Gives Glimpse Into May Upfront Plans
May 6th, 2022 | Adweek
NBCU’s Mark Marshall Gives Glimpse Into May Upfront Plans
How Peacock's New Ad Formats Make Marketers the Star of the Show
May 2nd, 2022 | Adweek
How Peacock's New Ad Formats Make Marketers the Star of the Show
NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’
May 2nd, 2022 | Campaign US
NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’
NBCU Plans to Frame Some Peacock Shows With Occasional Ads
May 2nd, 2022 | Variety
NBCU Plans to Frame Some Peacock Shows With Occasional Ads
In Bid to Boost Peacock, Universal Will Send 3 Movies Straight to Streaming
May 2nd, 2022 | The New York Times
In Bid to Boost Peacock, Universal Will Send 3 Movies Straight to Streaming
How Peacock Plans To Go After Facebook And Google Advertisers
May 2nd, 2022 | Ad Age
How Peacock Plans To Go After Facebook And Google Advertisers
NBCU Invests in tvScientific, Will Launch Peacock Ad Manager
April 29th, 2022 | Next TV
NBCU Invests in tvScientific, Will Launch Peacock Ad Manager
NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
April 29th, 2022 | MediaPost
NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
March 2022
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Living In A Multicurrency World, With NBCU’s Kelly Abcarian
March 29th, 2022 | AdExchanger
Living In A Multicurrency World, With NBCU’s Kelly Abcarian
At ‘One22’ NBCUniversal Sees Scale As Essential To TV Ad Future
March 25th, 2022 | Forbes
At ‘One22’ NBCUniversal Sees Scale As Essential To TV Ad Future
NBCUniversal Names Carrie Stimmel Chief Growth Officer for Olympics & Paralympics
March 22nd, 2022 | Next TV
NBCUniversal Names Carrie Stimmel Chief Growth Officer for Olympics & Paralympics
NBCU Expands Programmatic to Live Events and Sports, Adds Creative Targeting
March 22nd, 2022 | Adweek
NBCU Expands Programmatic to Live Events and Sports, Adds Creative Targeting
NBCUniversal, In Latest Poke At Nielsen, Reveals Plan To Start Using ISpot Ad Currency By May Upfront
March 22nd, 2022 | Deadline
NBCUniversal, In Latest Poke At Nielsen, Reveals Plan To Start Using ISpot Ad Currency By May Upfront
NBCUniversal Unveils New Data-Driven Ad Formats
March 22nd, 2022 | Ad Age
NBCUniversal Unveils New Data-Driven Ad Formats
NBCU Certifies First Round of Nielsen Measurement Alternatives
March 22nd, 2022 | Ad Age
NBCU Certifies First Round of Nielsen Measurement Alternatives
Peter Lazarus Promoted to NBC Sports Ad Sales Chief
March 18th, 2022 | Adweek
Peter Lazarus Promoted to NBC Sports Ad Sales Chief
NBCU's Latest Tool Lets Advertisers Target Viewers Across Its Entire Streaming Audience
March 17th, 2022 | Adweek
NBCU's Latest Tool Lets Advertisers Target Viewers Across Its Entire Streaming Audience
NBCUniversal Opens Clean Room To Omnicom Amid First-Party Data Arms Race
March 14th, 2022 | Ad Age
NBCUniversal Opens Clean Room To Omnicom Amid First-Party Data Arms Race
Omnicom Media Group Integrates With NBCU Audience Insights Hub
March 14th, 2022 | Next TV
Omnicom Media Group Integrates With NBCU Audience Insights Hub
NBCUniversal unveils lineup for One22
March 9th, 2022 | Advanced Television
NBCUniversal unveils lineup for One22
TVN Honors Kelly Abcarian And Anupama Anantharaman With 2022 Women In Technology Futurist Awards
March 8th, 2022 | TV News Check
TVN Honors Kelly Abcarian And Anupama Anantharaman With 2022 Women In Technology Futurist Awards
Why Delta is doubling down on the Olympics through 2028
March 7th, 2022 | Campaign US
Why Delta is doubling down on the Olympics through 2028
Peacock’s New President Is Ready to Take ‘Big Swings’
March 7th, 2022 | Vulture
Peacock’s New President Is Ready to Take ‘Big Swings’
NBCU Levels Up With Anzu.lo To Provide In-Game Advertising
March 1st, 2022 | Next TV
NBCU Levels Up With Anzu.lo To Provide In-Game Advertising
NBCU’s Ad-Sales Unit Hires Execs to Promote Ad-Tech, Data, Measurement
March 1st, 2022 | Variety
NBCU’s Ad-Sales Unit Hires Execs to Promote Ad-Tech, Data, Measurement
February 2022
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NBCUniversal Expands Into In-Game Advertising With Anzu Partnership
February 28th, 2022 | Adweek
NBCUniversal Expands Into In-Game Advertising With Anzu Partnership
NBCUniversal pivots into in-game advertising with Anzu tie-up
February 28th, 2022 | The Drum
NBCUniversal pivots into in-game advertising with Anzu tie-up
What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement
February 23rd, 2022 | Marketing Dive
What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement
163 Million People Watched Olympics: iSpot.TV
February 22nd, 2022 | Next TV
163 Million People Watched Olympics: iSpot.TV
NBCU’s Super Bowl Victory, ViacomCBS Is Now Paramount
February 18th, 2022 | TVRev
NBCU’s Super Bowl Victory, ViacomCBS Is Now Paramount
Peacock’s Newest Streaming Entry Is Dramatic, Complex and a Commercial
February 17th, 2022 | Variety
Peacock’s Newest Streaming Entry Is Dramatic, Complex and a Commercial
NBC Sports’ Coverage Of Super Bowl LVI Averages Total Audience Delivery Of 112.3 Million Viewers
February 15th, 2022 | NBC Sports PR
NBC Sports’ Coverage Of Super Bowl LVI Averages Total Audience Delivery Of 112.3 Million Viewers
Super Bowl Watched by 150 Million People Across Platforms: iSpot.TV
February 15th, 2022 | Next TV
Super Bowl Watched by 150 Million People Across Platforms: iSpot.TV
Peacock’s ‘Bel-Air’ Draws Sponsors Lexus, State Farm, Unilever, Xfinity
February 11th, 2022 | Next TV
Peacock’s ‘Bel-Air’ Draws Sponsors Lexus, State Farm, Unilever, Xfinity
NBC's TODAY Joins the Ad Council for New Public Service Ad Empowering Girls in STEM
February 11th, 2022 | PR Newswire
NBC's TODAY Joins the Ad Council for New Public Service Ad Empowering Girls in STEM
NBCU Readies Its Portfolio Promos for Big Super Bowl and Olympics Audiences
February 11th, 2022 | Adweek
NBCU Readies Its Portfolio Promos for Big Super Bowl and Olympics Audiences
Jimmy Fallon’s Super Bowl Plans Include a Post-Game Pitch for Samsung
February 11th, 2022 | Variety
Jimmy Fallon’s Super Bowl Plans Include a Post-Game Pitch for Samsung
'Today' Show 'She Can Stem' PSA To Debut Super Bowl Sunday
February 11th, 2022 | Next TV
'Today' Show 'She Can Stem' PSA To Debut Super Bowl Sunday
In a Sea of Super Bowl Commercials, NBC Will Run a Few for Itself
February 11th, 2022 | Variety
In a Sea of Super Bowl Commercials, NBC Will Run a Few for Itself
NBCU Touts New Metrics for Ads During Olympic Games
February 7th, 2022 | Next TV
NBCU Touts New Metrics for Ads During Olympic Games
Super Bowl/Olympics Sunday about to become routine for NBC
February 7th, 2022 | Associated Press
Super Bowl/Olympics Sunday about to become routine for NBC
NBC Releases Initial Beijing Olympics Viewership Data; Most-Streamed Winter Olympics Day Ever
February 6th, 2022 | Deadline
NBC Releases Initial Beijing Olympics Viewership Data; Most-Streamed Winter Olympics Day Ever
Churn Is Real, NBCU Writes The Book On Measurement
February 4th, 2022 | TVRev
Churn Is Real, NBCU Writes The Book On Measurement
NBCU Bets On Olympics, Super Bowl in Bid to Out-Measure Nielsen
February 4th, 2022 | Variety
NBCU Bets On Olympics, Super Bowl in Bid to Out-Measure Nielsen
NBC Sells Out Super Bowl LVI, Hitting $7M for 30-Second Ads
February 3rd, 2022 | The Hollywood Reporter
NBC Sells Out Super Bowl LVI, Hitting $7M for 30-Second Ads
NBCU Details Winter Olympics Ad Measurement Test With iSpot.tv to Fix ‘Broken’ System
February 3rd, 2022 | Adweek
NBCU Details Winter Olympics Ad Measurement Test With iSpot.tv to Fix ‘Broken’ System
NBCUniversal Sells Out Super Bowl 56 Ads, Securing Up to $7 Million Per Spot
February 3rd, 2022 | Adweek
NBCUniversal Sells Out Super Bowl 56 Ads, Securing Up to $7 Million Per Spot
NBCU Puts iSpot in Lead as It Evaluates Measurement Companies
February 3rd, 2022 | Next TV
NBCU Puts iSpot in Lead as It Evaluates Measurement Companies
January 2022
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NBCUniversal Brings Back In-Person Upfront
January 25th, 2022 | Ad Age
NBCUniversal Brings Back In-Person Upfront
NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront
January 25th, 2022 | Adweek
NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront
NBCU Returning to Radio City For 2022 Upfront Presentation
January 25th, 2022 | Next TV
NBCU Returning to Radio City For 2022 Upfront Presentation
NBCUniversal Sets In-Person Upfront In May, Preceded By Three Lead-Up Events In NY And LA
January 25th, 2022 | Deadline
NBCUniversal Sets In-Person Upfront In May, Preceded By Three Lead-Up Events In NY And LA
NBCUniversal Plans Return to Radio City Music Hall for 2022 Upfront Pitch
January 25th, 2022 | The Hollywood Reporter
NBCUniversal Plans Return to Radio City Music Hall for 2022 Upfront Pitch
NBCU Sticks With Radio City For Upfront After Two Rivals Change Venues
January 25th, 2022 | Variety
NBCU Sticks With Radio City For Upfront After Two Rivals Change Venues
NBCUniversal Strikes Olympics Deal With Tiktok Allowing Brands to Test New Ad Formats on the Platform
January 24th, 2022 | Ad Age
NBCUniversal Strikes Olympics Deal With Tiktok Allowing Brands to Test New Ad Formats on the Platform
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
January 24th, 2022 | Marketing Dive
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
NBCUniversal Names iSpot.tv as Partner in New Approach to Measurement
January 13th, 2022 | The Wall Street Journal
NBCUniversal Names iSpot.tv as Partner in New Approach to Measurement
Telemundo Announces Tplus, a Bilingual Content Hub on Peacock
January 13th, 2022 | Variety
Telemundo Announces Tplus, a Bilingual Content Hub on Peacock
NBCU, iSpot.TV Strike Deal to Test Measurement Alternative Using Olympics, Super Bowl
January 13th, 2022 | Variety
NBCU, iSpot.TV Strike Deal to Test Measurement Alternative Using Olympics, Super Bowl
Telemundo to Get Content Hub on Peacock
January 13th, 2022 | The Wrap
Telemundo to Get Content Hub on Peacock
NBCUniversal partners with iSpot.tv for alternate ratings measurement
January 13th, 2022 | Reuters
NBCUniversal partners with iSpot.tv for alternate ratings measurement
NBCUniversal Confirms iSpot.tv As Additional Ratings Provider As Company Continues Quest For Nielsen Alternatives
January 13th, 2022 | Deadline
NBCUniversal Confirms iSpot.tv As Additional Ratings Provider As Company Continues Quest For Nielsen Alternatives
Here’s How You Can Watch the 2022 Winter Olympics Across NBCUniversal Platforms
January 12th, 2022 | Adweek
Here’s How You Can Watch the 2022 Winter Olympics Across NBCUniversal Platforms
Huge US and European broadcasters NBCU and RTL to cross-sell TV ad inventory globally
January 12th, 2022 | The Drum
Huge US and European broadcasters NBCU and RTL to cross-sell TV ad inventory globally
NBCUniversal and RTL Extend Media Inventory
January 12th, 2022 | Adweek
NBCUniversal and RTL Extend Media Inventory
NBCUniversal and Germany’s RTL AdConnect Team Up to Court Global Marketers
January 12th, 2022 | Variety
NBCUniversal and Germany’s RTL AdConnect Team Up to Court Global Marketers
NFL & NBC’s ‘Sunday Night Football’ Ends Season Up From 2020 & Makes Some TV History In The Process
January 11th, 2022 | Deadline
NFL & NBC’s ‘Sunday Night Football’ Ends Season Up From 2020 & Makes Some TV History In The Process
NBCUniversal Teams With RTL AdConnect to Grow Advertising in Key Markets
January 12th, 2022 | The Hollywood Reporter
NBCUniversal Teams With RTL AdConnect to Grow Advertising in Key Markets
Peacock Has Turned Into Must-Stream TV
January 7th, 2022 | Decider
Peacock Has Turned Into Must-Stream TV
NBCUniversal Launches NBCUnified Identity Platform Across Business Units
January 5th, 2022 | Next TV
NBCUniversal Launches NBCUnified Identity Platform Across Business Units
NBCUniversal’s Kelly Abcarian is set on solving the biggest math problem of her life
January 5th, 2022 | Digiday
NBCUniversal’s Kelly Abcarian is set on solving the biggest math problem of her life
NBCUniversal Creates Cookie-Free, First-Party Identity Platform for Marketers
January 5th, 2022 | Adweek
NBCUniversal Creates Cookie-Free, First-Party Identity Platform for Marketers
NBCUniversal Expands Data Capabilities With New First-Party Identity Platform
January 5th, 2022 | Ad Age
NBCUniversal Expands Data Capabilities With New First-Party Identity Platform
NBCUniversal Built A First-Party Data Platform Stocked With 150 Million IDs
January 5th, 2022 | AdExchanger
NBCUniversal Built A First-Party Data Platform Stocked With 150 Million IDs
NBCUniversal Unveils First-Party Advertising Identity Platform
January 5th, 2022 | The Hollywood Reporter
NBCUniversal Unveils First-Party Advertising Identity Platform
How NBC Exec Susan Rovner Gets It Done
January 3rd, 2022 | The Cut
How NBC Exec Susan Rovner Gets It Done
July 2021
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The Olympic Games are often as much about the fashion as they are about the sports, and the Tokyo Summer Games are no different
July 29th, 2021 | WWD
The Olympic Games are often as much about the fashion as they are about the sports, and the Tokyo Summer Games are no different
A round-up of how marketers, sponsors or non-sponsors, are advertising on the 2020 Tokyo Games
July 29th, 2021 | AdAge
A round-up of how marketers, sponsors or non-sponsors, are advertising on the 2020 Tokyo Games
Taco Bell’s brilliant new “Fry Force” commercial has captured the attention of hungry anime enthusiasts – but we want more.
July 28th, 2021 | CBR
Taco Bell’s brilliant new “Fry Force” commercial has captured the attention of hungry anime enthusiasts – but we want more.
The financial services provider airs its first campaign from Grey during Olympics
July 28th, 2021 | AdAge
The financial services provider airs its first campaign from Grey during Olympics
Samsung, a member of the International Olympic Committee's flagship The Olympic Partner sponsorship program, will donate $1,000 per medal won by Team Canada
July 27th, 2021 | inside the games
Samsung, a member of the International Olympic Committee's flagship The Olympic Partner sponsorship program, will donate $1,000 per medal won by Team Canada
Team USA Olympic-sponsor Eli Lilly will showcase its first-ever corporate ad campaign during the opening ceremony of the Tokyo Games on Friday.
July 27th, 2021 | FIERCE Pharma
Team USA Olympic-sponsor Eli Lilly will showcase its first-ever corporate ad campaign during the opening ceremony of the Tokyo Games on Friday.
Toyota's 'Mobility for All' Mantra Makes Olympic and Paralympic Dream Possible for Many
July 26th, 2021 | Newsweek
Toyota's 'Mobility for All' Mantra Makes Olympic and Paralympic Dream Possible for Many
Samsung Electronics walks with Olympics athletes, starts 'Digital Walking Challenge'
July 26th, 2021 | ANI
Samsung Electronics walks with Olympics athletes, starts 'Digital Walking Challenge'
Peacock Records Best Saturday Usage Ever & NBC Sports Digital Sets Primetime Streaming Record
July 25th, 2021 | NBC Sports Group
Peacock Records Best Saturday Usage Ever & NBC Sports Digital Sets Primetime Streaming Record
The first Olympic gold medal in skateboarding went to a Nike athlete
July 25th, 2021 | Quartz
The first Olympic gold medal in skateboarding went to a Nike athlete
Dick's Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad
July 23rd, 2021 | Adweek
Dick's Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad
Ralph Lauren adds wearable tech to the opening ceremony’s fashion mix.
July 23rd, 2021 | The New York Times
Ralph Lauren adds wearable tech to the opening ceremony’s fashion mix.
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA
July 22nd, 2021 | Marketing Dive
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA
NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
July 22nd, 2021 | Fierce Video
NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
Olympic Anthem Gets a Refresh For TikTok in New Comcast Campaign
July 22nd, 2021 | Ad Age
Olympic Anthem Gets a Refresh For TikTok in New Comcast Campaign
Tony Hawk Stars in Uber's Olympics Ad Debut
July 22nd, 2021 | Ad Age
Tony Hawk Stars in Uber's Olympics Ad Debut
Tokyo Olympics Sponsor: Airbnb curates 200+ very interesting Olympic experiences for Olympic fans, check out
July 22nd, 2021 | Inside Sport
Tokyo Olympics Sponsor: Airbnb curates 200+ very interesting Olympic experiences for Olympic fans, check out
NBCU Names Merkle's John Lee Chief Data Officer
July 22nd, 2021 | Media Post
NBCU Names Merkle's John Lee Chief Data Officer
NBCUniversal Becomes First Major Media Company to Adopt Ad-ID
July 22nd, 2021 | Adweek
NBCUniversal Becomes First Major Media Company to Adopt Ad-ID
NBCUniversal Creates Chief Data Officer Role as It Streamlines Data Operations
July 22nd, 2021 | The Wall Street Journal
NBCUniversal Creates Chief Data Officer Role as It Streamlines Data Operations
Visa Overhauls Brand With New Logo and Campaign, the First from Wieden+Kennedy
July 21st, 2021 | Ad Age
Visa Overhauls Brand With New Logo and Campaign, the First from Wieden+Kennedy
Peloton Uses Olympics To Launch Campaign Portraying Members As United Community
July 21st, 2021 | Ad Age
Peloton Uses Olympics To Launch Campaign Portraying Members As United Community
Facebook rides into Tokyo Games with new skateboarding campaign
July 19th, 2021 | The Drum
Facebook rides into Tokyo Games with new skateboarding campaign
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
July 15th, 2021 | Adweek
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
NBCUniversal Says Peacock Has Secured $500M In Upfront Commitments
July 15th, 2021 | The Hollywood Reporter
NBCUniversal Says Peacock Has Secured $500M In Upfront Commitments
NBCUniversal Wraps Record Upfront, Topping $7B With Rate & Volume Gains; Peacock Books $500M; 85% Of Super Bowl Spots Sold Or In Talks
July 15th, 2021 | Deadline
NBCUniversal Wraps Record Upfront, Topping $7B With Rate & Volume Gains; Peacock Books $500M; 85% Of Super Bowl Spots Sold Or In Talks
NBC Secures $500 Million In Upfront Commitments For Peacock
July 15th, 2021 | Ad Age
NBC Secures $500 Million In Upfront Commitments For Peacock
NBC Sports Enlists Innovid for Tokyo Olympics Ad Management
July 13th, 2021 | Adweek
NBC Sports Enlists Innovid for Tokyo Olympics Ad Management
NBCUniversal invites brands to co-create content
July 7th, 2021 | Campaign US
NBCUniversal invites brands to co-create content
NBCUniversal’s Plans For The Tokyo Olympics
July 7th, 2021 | Forbes
NBCUniversal’s Plans For The Tokyo Olympics