NBCUniversal Advertising &
Partnerships Press

July 2021
The Olympic Games are often as much about the fashion as they are about the sports, and the Tokyo Summer Games are no different
July 29th, 2021 | WWD
The Olympic Games are often as much about the fashion as they are about the sports, and the Tokyo Summer Games are no different
A round-up of how marketers, sponsors or non-sponsors, are advertising on the 2020 Tokyo Games
July 29th, 2021 | AdAge
A round-up of how marketers, sponsors or non-sponsors, are advertising on the 2020 Tokyo Games
Taco Bell’s brilliant new “Fry Force” commercial has captured the attention of hungry anime enthusiasts – but we want more.
July 28th, 2021 | CBR
Taco Bell’s brilliant new “Fry Force” commercial has captured the attention of hungry anime enthusiasts – but we want more.
The financial services provider airs its first campaign from Grey during Olympics
July 28th, 2021 | AdAge
The financial services provider airs its first campaign from Grey during Olympics
Samsung, a member of the International Olympic Committee's flagship The Olympic Partner sponsorship program, will donate $1,000 per medal won by Team Canada
July 27th, 2021 | inside the games
Samsung, a member of the International Olympic Committee's flagship The Olympic Partner sponsorship program, will donate $1,000 per medal won by Team Canada
Team USA Olympic-sponsor Eli Lilly will showcase its first-ever corporate ad campaign during the opening ceremony of the Tokyo Games on Friday.
July 27th, 2021 | FIERCE Pharma
Team USA Olympic-sponsor Eli Lilly will showcase its first-ever corporate ad campaign during the opening ceremony of the Tokyo Games on Friday.
Toyota's 'Mobility for All' Mantra Makes Olympic and Paralympic Dream Possible for Many
July 26th, 2021 | Newsweek
Toyota's 'Mobility for All' Mantra Makes Olympic and Paralympic Dream Possible for Many
Samsung Electronics walks with Olympics athletes, starts 'Digital Walking Challenge'
July 26th, 2021 | ANI
Samsung Electronics walks with Olympics athletes, starts 'Digital Walking Challenge'
Peacock Records Best Saturday Usage Ever & NBC Sports Digital Sets Primetime Streaming Record
July 25th, 2021 | NBC Sports Group
Peacock Records Best Saturday Usage Ever & NBC Sports Digital Sets Primetime Streaming Record
The first Olympic gold medal in skateboarding went to a Nike athlete
July 25th, 2021 | Quartz
The first Olympic gold medal in skateboarding went to a Nike athlete
Dick's Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad
July 23rd, 2021 | Adweek
Dick's Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad
Ralph Lauren adds wearable tech to the opening ceremony’s fashion mix.
July 23rd, 2021 | The New York Times
Ralph Lauren adds wearable tech to the opening ceremony’s fashion mix.
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA
July 22nd, 2021 | Marketing Dive
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA
NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
July 22nd, 2021 | Fierce Video
NBCUniversal taps Ad-ID to uniquely identify all creatives in ad-flow
Olympic Anthem Gets a Refresh For TikTok in New Comcast Campaign
July 22nd, 2021 | Ad Age
Olympic Anthem Gets a Refresh For TikTok in New Comcast Campaign
Tony Hawk Stars in Uber's Olympics Ad Debut
July 22nd, 2021 | Ad Age
Tony Hawk Stars in Uber's Olympics Ad Debut
Tokyo Olympics Sponsor: Airbnb curates 200+ very interesting Olympic experiences for Olympic fans, check out
July 22nd, 2021 | Inside Sport
Tokyo Olympics Sponsor: Airbnb curates 200+ very interesting Olympic experiences for Olympic fans, check out
NBCU Names Merkle's John Lee Chief Data Officer
July 22nd, 2021 | Media Post
NBCU Names Merkle's John Lee Chief Data Officer
NBCUniversal Becomes First Major Media Company to Adopt Ad-ID
July 22nd, 2021 | Adweek
NBCUniversal Becomes First Major Media Company to Adopt Ad-ID
NBCUniversal Creates Chief Data Officer Role as It Streamlines Data Operations
July 22nd, 2021 | The Wall Street Journal
NBCUniversal Creates Chief Data Officer Role as It Streamlines Data Operations
Visa Overhauls Brand With New Logo and Campaign, the First from Wieden+Kennedy
July 21st, 2021 | Ad Age
Visa Overhauls Brand With New Logo and Campaign, the First from Wieden+Kennedy
Peloton Uses Olympics To Launch Campaign Portraying Members As United Community
July 21st, 2021 | Ad Age
Peloton Uses Olympics To Launch Campaign Portraying Members As United Community
Facebook rides into Tokyo Games with new skateboarding campaign
July 19th, 2021 | The Drum
Facebook rides into Tokyo Games with new skateboarding campaign
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
July 15th, 2021 | Adweek
NBCU Sells 85% of Super Bowl 56 Ad Inventory As Part of Biggest Upfront Ever
NBCUniversal Says Peacock Has Secured $500M In Upfront Commitments
July 15th, 2021 | The Hollywood Reporter
NBCUniversal Says Peacock Has Secured $500M In Upfront Commitments
NBCUniversal Wraps Record Upfront, Topping $7B With Rate & Volume Gains; Peacock Books $500M; 85% Of Super Bowl Spots Sold Or In Talks
July 15th, 2021 | Deadline
NBCUniversal Wraps Record Upfront, Topping $7B With Rate & Volume Gains; Peacock Books $500M; 85% Of Super Bowl Spots Sold Or In Talks
NBC Secures $500 Million In Upfront Commitments For Peacock
July 15th, 2021 | Ad Age
NBC Secures $500 Million In Upfront Commitments For Peacock
NBC Sports Enlists Innovid for Tokyo Olympics Ad Management
July 13th, 2021 | Adweek
NBC Sports Enlists Innovid for Tokyo Olympics Ad Management
NBCUniversal invites brands to co-create content
July 7th, 2021 | Campaign US
NBCUniversal invites brands to co-create content
NBCUniversal’s Plans For The Tokyo Olympics
July 7th, 2021 | Forbes
NBCUniversal’s Plans For The Tokyo Olympics
May 2021
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Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
May 18th, 2021 | Media Post
Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
Telemundo Lands Exclusive Spanish-Language Rights To Super Bowl LVI
May 18th, 2021 | Forbes
Telemundo Lands Exclusive Spanish-Language Rights To Super Bowl LVI
NBCUniversal Emphasizes Trust and Talent in Upfronts Week Kickoff
May 17th, 2021 | Adweek
NBCUniversal Emphasizes Trust and Talent in Upfronts Week Kickoff
NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers
May 17th, 2021 | The Wall Street Journal
NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers
NBCUniversal Upfronts Takeaways: Susan Rovner’s Debut, Will Smith Cameo, Late-Night Action Heroes, Renee Zellweger’s Pam & Olympic Sports Push
May 17th, 2021 | Deadline
NBCUniversal Upfronts Takeaways: Susan Rovner’s Debut, Will Smith Cameo, Late-Night Action Heroes, Renee Zellweger’s Pam & Olympic Sports Push
NBCU Makes Peacock the Focus as Streaming Service Dominates Upfronts Push
May 17th, 2021 | Variety
NBCU Makes Peacock the Focus as Streaming Service Dominates Upfronts Push
BravoCon Returning This Fall to New York City
May 17th, 2021 | Variety
BravoCon Returning This Fall to New York City
Linda Yaccarino Talks Value of ‘Trust’ in Marketing Partnerships as Tech Platforms Beckon
May 11th, 2021 | Adweek
Linda Yaccarino Talks Value of ‘Trust’ in Marketing Partnerships as Tech Platforms Beckon
NBCU’s Linda Yaccarino Calls Trust Key to Growth
May 11th, 2021 | Next TV
NBCU’s Linda Yaccarino Calls Trust Key to Growth
NBCUniversal Touts New Peacock Spotlight Ad Unit Plus Live, Linear Ad Insertion & Contextual Tools At NewFronts
May 6th, 2021 | Deadline
NBCUniversal Touts New Peacock Spotlight Ad Unit Plus Live, Linear Ad Insertion & Contextual Tools At NewFronts
NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up
May 6th, 2021 | Adweek
NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up
NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
May 6th, 2021 | Media Post
NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
NBCU Looks To Deliver Brands The Scale Of Traditional TV In Streaming, But With A Twist
May 6th, 2021 | Ad Age
NBCU Looks To Deliver Brands The Scale Of Traditional TV In Streaming, But With A Twist
NBC Olympics, Twitch Team Up on 150+ Hours of Content From Tokyo 2020
May 6th, 2021 | Adweek
NBC Olympics, Twitch Team Up on 150+ Hours of Content From Tokyo 2020
NewFronts: NBCU Bringing New Versions of ‘Today,’ ‘Noticias Telemundo’ CNBC to Twitter
May 5th, 2021 | Next TV
NewFronts: NBCU Bringing New Versions of ‘Today,’ ‘Noticias Telemundo’ CNBC to Twitter
Twitter Announces Content Pacts With NBCU, MLB, Genius, Billboard and More
May 5th, 2021 | Variety
Twitter Announces Content Pacts With NBCU, MLB, Genius, Billboard and More
January 2021
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Twitter And NBCUniversal Expand Partnership In Multi-Year, Global Deal
January 25th, 2021 | Deadline
Twitter And NBCUniversal Expand Partnership In Multi-Year, Global Deal
NBCUniversal shakes up ad sales department in “commitment to advertisers”
January 25th, 2021 | Campaign US
NBCUniversal shakes up ad sales department in “commitment to advertisers”
NBCUniversal Expands Deal With Twitter To Reach Global Audiences
January 25th, 2021 | Ad Age
NBCUniversal Expands Deal With Twitter To Reach Global Audiences
NBCU Promotes Krishan Bhatia, Josh Feldman, Tom Winiarski
January 25th, 2021 | NextTV
NBCU Promotes Krishan Bhatia, Josh Feldman, Tom Winiarski
NBCUniversal’s Peacock to Become WWE’s Exclusive Streaming Home
January 25th, 2021 | The Wall Street Journal
NBCUniversal’s Peacock to Become WWE’s Exclusive Streaming Home
NBCUniversal, Twitter Strike Global Content and Ad Sales Partnership
January 25th, 2021 | The Hollywood Reporter
NBCUniversal, Twitter Strike Global Content and Ad Sales Partnership
2021 Tokyo Olympics Will Have Most Spanish-Language Coverage In U.S. History
January 25th, 2021 | Forbes
2021 Tokyo Olympics Will Have Most Spanish-Language Coverage In U.S. History
NBCU, Twitter Expand Content, Ad Deal Globally
January 25th, 2021 | NextTV
NBCU, Twitter Expand Content, Ad Deal Globally
Get The Addressable TV Ad You Want
January 18th, 2021 | MediaPost
Get The Addressable TV Ad You Want
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
January 13th, 2021 | Adweek
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
After Unwinding Tokyo Olympics Ad Sales, NBC Will Start Them Again
January 13th, 2021 | Variety
After Unwinding Tokyo Olympics Ad Sales, NBC Will Start Them Again
CES: NBCU Aims For Big Digital Commerce Marketplace
January 12th, 2021 | MediaPost
CES: NBCU Aims For Big Digital Commerce Marketplace
OpenAP Adds Technology to Further Automate TV Ad Sales
January 11th, 2021 | The Wall Street Journal
OpenAP Adds Technology to Further Automate TV Ad Sales
NBCU Ad Chief Linda Yaccarino Named Chair Of Ad Council’s Board Of Directors
January 6th, 2021 | Deadline
NBCU Ad Chief Linda Yaccarino Named Chair Of Ad Council’s Board Of Directors
NBCU’s Linda Yaccarino Named Ad Council Chair
January 6th, 2021 | NextTV
NBCU’s Linda Yaccarino Named Ad Council Chair
NBCUniversal’s Linda Yaccarino Named Ad Council Board Chair
January 6th, 2021 | Adweek
NBCUniversal’s Linda Yaccarino Named Ad Council Board Chair
Peacock Launch Sponsors Look to Win Over Office Superfans with Home Office Confessions
January 1st, 2021 | Adweek
Peacock Launch Sponsors Look to Win Over Office Superfans with Home Office Confessions