NBCUniversal Advertising &
Partnerships Press

January 2021
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Twitter And NBCUniversal Expand Partnership In Multi-Year, Global Deal
January 25th, 2021 | Deadline
Twitter And NBCUniversal Expand Partnership In Multi-Year, Global Deal
NBCUniversal shakes up ad sales department in “commitment to advertisers”
January 25th, 2021 | Campaign US
NBCUniversal shakes up ad sales department in “commitment to advertisers”
NBCUniversal Expands Deal With Twitter To Reach Global Audiences
January 25th, 2021 | Ad Age
NBCUniversal Expands Deal With Twitter To Reach Global Audiences
NBCU Promotes Krishan Bhatia, Josh Feldman, Tom Winiarski
January 25th, 2021 | NextTV
NBCU Promotes Krishan Bhatia, Josh Feldman, Tom Winiarski
NBCUniversal’s Peacock to Become WWE’s Exclusive Streaming Home
January 25th, 2021 | The Wall Street Journal
NBCUniversal’s Peacock to Become WWE’s Exclusive Streaming Home
NBCUniversal, Twitter Strike Global Content and Ad Sales Partnership
January 25th, 2021 | The Hollywood Reporter
NBCUniversal, Twitter Strike Global Content and Ad Sales Partnership
2021 Tokyo Olympics Will Have Most Spanish-Language Coverage In U.S. History
January 25th, 2021 | Forbes
2021 Tokyo Olympics Will Have Most Spanish-Language Coverage In U.S. History
NBCU, Twitter Expand Content, Ad Deal Globally
January 25th, 2021 | NextTV
NBCU, Twitter Expand Content, Ad Deal Globally
Get The Addressable TV Ad You Want
January 18th, 2021 | MediaPost
Get The Addressable TV Ad You Want
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
January 13th, 2021 | Adweek
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
After Unwinding Tokyo Olympics Ad Sales, NBC Will Start Them Again
January 13th, 2021 | Variety
After Unwinding Tokyo Olympics Ad Sales, NBC Will Start Them Again
CES: NBCU Aims For Big Digital Commerce Marketplace
January 12th, 2021 | MediaPost
CES: NBCU Aims For Big Digital Commerce Marketplace
OpenAP Adds Technology to Further Automate TV Ad Sales
January 11th, 2021 | The Wall Street Journal
OpenAP Adds Technology to Further Automate TV Ad Sales
NBCU Ad Chief Linda Yaccarino Named Chair Of Ad Council’s Board Of Directors
January 6th, 2021 | Deadline
NBCU Ad Chief Linda Yaccarino Named Chair Of Ad Council’s Board Of Directors
NBCU’s Linda Yaccarino Named Ad Council Chair
January 6th, 2021 | NextTV
NBCU’s Linda Yaccarino Named Ad Council Chair
NBCUniversal’s Linda Yaccarino Named Ad Council Board Chair
January 6th, 2021 | Adweek
NBCUniversal’s Linda Yaccarino Named Ad Council Board Chair
Peacock Launch Sponsors Look to Win Over Office Superfans with Home Office Confessions
January 1st, 2021 | Adweek
Peacock Launch Sponsors Look to Win Over Office Superfans with Home Office Confessions
April 2020
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‘Trolls World Tour’ Breaks Digital Records and Charts a New Path for Hollywood
April 28th, 2020 | The Wall Street Journal
‘Trolls World Tour’ Breaks Digital Records and Charts a New Path for Hollywood
NBCUniversal Boosts Shoppable Content Efforts with New Checkout Platform
April 26th, 2020 | eMarketer
NBCUniversal Boosts Shoppable Content Efforts with New Checkout Platform
NBCU Plans Streaming-Video Presentation for Advertisers in May
April 24th, 2020 | Variety
NBCU Plans Streaming-Video Presentation for Advertisers in May
NBCUniversal Adapts To COVID-19 With ‘One Industry’ Virtual Event In Upfront Slot
April 24th, 2020 | Deadline
NBCUniversal Adapts To COVID-19 With ‘One Industry’ Virtual Event In Upfront Slot
NBCUniversal Sets Streaming Presentation to Ad Buyers
April 24th, 2020 | The Hollywood Reporter
NBCUniversal Sets Streaming Presentation to Ad Buyers
NBCU Hosts Virtual Event May 11 - But It's Not an Upfront
April 24th, 2020 | Broadcasting & Cable
NBCU Hosts Virtual Event May 11 - But It's Not an Upfront
Entire Parks and Recreation Cast Reuniting on NBC for Feeding America Benefit
April 24th, 2020 | Adweek
Entire Parks and Recreation Cast Reuniting on NBC for Feeding America Benefit
NBCUniversal makes its content and ads more shoppable with a new Checkout experience
April 23rd, 2020 | TechCrunch
NBCUniversal makes its content and ads more shoppable with a new Checkout experience
NBCUniversal Introduces Checkout Functionality To Shoppable Ads
April 23rd, 2020 | Ad Age
NBCUniversal Introduces Checkout Functionality To Shoppable Ads
NBCUniversal launches shoppable ads to help retailers hurt by coronavirus
April 23rd, 2020 | Reuters
NBCUniversal launches shoppable ads to help retailers hurt by coronavirus
Check Out NBCU’s Latest eCommerce Product
April 23rd, 2020 | Broadcasting & Cable
Check Out NBCU’s Latest eCommerce Product
NBCUniversal Launches NBCUniversal Checkout Commerce Platform, Waves Fees For Retailers
April 23rd, 2020 | Deadline
NBCUniversal Launches NBCUniversal Checkout Commerce Platform, Waves Fees For Retailers
NBCUniversal Launches Shoppable Ads to Help Retailers Hurt by Coronavirus
April 23rd, 2020 | The New York Times
NBCUniversal Launches Shoppable Ads to Help Retailers Hurt by Coronavirus
NBCUniversal launches a unified shopping cart for ads across television and digital properties
April 23rd, 2020 | CNBC
NBCUniversal launches a unified shopping cart for ads across television and digital properties
NBCU Goes for Early Launch of First Online Shopping Cart
April 23rd, 2020 | WWD
NBCU Goes for Early Launch of First Online Shopping Cart
NBCUniversal’s Peacock has a buffer against ad slowdown with launch partners — here’s why they signed up
April 21st, 2020 | CNBC
NBCUniversal’s Peacock has a buffer against ad slowdown with launch partners — here’s why they signed up
Can Peacock Fly? NBC Injects TV Ads Into the Streaming Era
April 14th, 2020 | Bloomberg
Can Peacock Fly? NBC Injects TV Ads Into the Streaming Era
Peacock Early Preview Begins On Xfinity X1 And Flex Share on Facebook Share on Twitter
April 14th, 2020 | Comcast
Peacock Early Preview Begins On Xfinity X1 And Flex Share on Facebook Share on Twitter
NBCUniversal officially enters the streaming wars with Peacock launch
April 14th, 2020 | The Verge
NBCUniversal officially enters the streaming wars with Peacock launch
NBCUniversal’s Peacock Hatches for Comcast Subscribers While America Stays Home
April 14th, 2020 | The Hollywood Reporter
NBCUniversal’s Peacock Hatches for Comcast Subscribers While America Stays Home
Verizon, Capital One, Subaru Among Peacock’s New Sponsors Ahead of Soft Launch
April 13th, 2020 | Adweek
Verizon, Capital One, Subaru Among Peacock’s New Sponsors Ahead of Soft Launch
NBCU Reveals Full List of Peacock Sponsors
April 13th, 2020 | Ad Age
NBCU Reveals Full List of Peacock Sponsors
Peacock Adds Advertisers as Launch Date Nears
April 13th, 2020 | Broadcasting & Cable
Peacock Adds Advertisers as Launch Date Nears
NBCU's Peacock Adds Launch Sponsors Ahead of Debut
April 13th, 2020 | The Hollywood Reporter
NBCU's Peacock Adds Launch Sponsors Ahead of Debut
NBCUniversal Unveils Peacock Advertising Launch Partners Ahead of Wednesday Debut
April 13th, 2020 | Deadline
NBCUniversal Unveils Peacock Advertising Launch Partners Ahead of Wednesday Debut
NBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour
April 10th, 2020 | Adweek
NBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour
How NBC and CBS Are Using PSAs as Promos
April 9th, 2020 | Promax
How NBC and CBS Are Using PSAs as Promos
‘Saturday Night Live’ To Return With Original Content, Including ‘Weekend Update’, This Week
April 9th, 2020 | Deadline
‘Saturday Night Live’ To Return With Original Content, Including ‘Weekend Update’, This Week
Listen: WarnerMedia, Spotify, NBCU Execs Discuss Coronavirus Industry Impact
April 8th, 2020 | Variety
Listen: WarnerMedia, Spotify, NBCU Execs Discuss Coronavirus Industry Impact
TV advertising is a mess — meet 23 industry insiders working to fix it
April 7th, 2020 | Business Insider
TV advertising is a mess — meet 23 industry insiders working to fix it
How ‘Trolls World Tour’ Tests the Future of Studio Movies With On-Demand Release
April 7th, 2020 | The Wrap
How ‘Trolls World Tour’ Tests the Future of Studio Movies With On-Demand Release
NBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisis
April 6th, 2020 | Adweek
NBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisis
NBCUniversal Cutting Ad Loads and Adding Content as Consumers Quarantine
April 6th, 2020 | The Hollywood Reporter
NBCUniversal Cutting Ad Loads and Adding Content as Consumers Quarantine
NBC will devote more time to news as it cuts commercial airtime
April 6th, 2020 | CNBC
NBC will devote more time to news as it cuts commercial airtime
NBCU Courting Advertisers with Less Clutter, Free Services
April 6th, 2020 | Broadcasting & Cable
NBCU Courting Advertisers with Less Clutter, Free Services
NBCUniversal Is Reducing Commercials As Advertisers Scale Back And Shift Messaging; Hello, Family Movie Night With Limited Ads
April 6th, 2020 | Deadline
NBCUniversal Is Reducing Commercials As Advertisers Scale Back And Shift Messaging; Hello, Family Movie Night With Limited Ads
NBCUniversal Makes Bid to Cut More Ads as Madison Ave. Grapples With Coronavirus
April 6th, 2020 | Variety
NBCUniversal Makes Bid to Cut More Ads as Madison Ave. Grapples With Coronavirus
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
April 6th, 2020 | Beet.TV
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
Innovator NBCUniversal’s Linda Yaccarino
April 1st, 2020 | CTA i3 Magazine
Innovator NBCUniversal’s Linda Yaccarino
Comcast CEO Brian Roberts pledges $500 million for employees whose jobs are impacted by coronavirus
April 1st, 2020 | CNBC
Comcast CEO Brian Roberts pledges $500 million for employees whose jobs are impacted by coronavirus
March 2020
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Peacock, Nickelodeon Nab NFL Playoff Games as League Expands Postseason
March 31st, 2020 | The Hollywood Reporter
Peacock, Nickelodeon Nab NFL Playoff Games as League Expands Postseason
NBCUniversal Launches “The More You Know” COVID-19 PSA Campaign
March 27th, 2020 | NBCUniversal
NBCUniversal Launches “The More You Know” COVID-19 PSA Campaign
NBCUniversal launches celebrity-filled Coronavirus PSA with Ad Council and the White House
March 27th, 2020 | Ad Age
NBCUniversal launches celebrity-filled Coronavirus PSA with Ad Council and the White House
NBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19
March 27th, 2020 | Adweek
NBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19
NBCUniversal Debuts PSA Campaign On ‘Today’; Self-Isolating Celebs Talk Best Practice Against COVID-19 Spread
March 27th, 2020 | Deadline
NBCUniversal Debuts PSA Campaign On ‘Today’; Self-Isolating Celebs Talk Best Practice Against COVID-19 Spread
NBCU Launches “More You Know’ COVID-19 PSAs
March 27th, 2020 | Broadcasting & Cable
NBCU Launches “More You Know’ COVID-19 PSAs
Peacock Loses Olympics But Its Vast Library Provides Timely Launchpad
March 26th, 2020 | The Hollywood Reporter
Peacock Loses Olympics But Its Vast Library Provides Timely Launchpad
These Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisis
March 22nd, 2020 | Adweek
These Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisis
NBCU Opens News Nets to All Pay TV Subscribers
March 20th, 2020 | Broadcasting & Cable
NBCU Opens News Nets to All Pay TV Subscribers
NBCU Opens Online Hub to Give Sponsors Information
March 19th, 2020 | Broadcasting & Cable
NBCU Opens Online Hub to Give Sponsors Information
Sky announces customers will be able to watch new movies including Trolls World Tour and Emma on the day of their global cinema release
March 18th, 2020 | Daily Mail
Sky announces customers will be able to watch new movies including Trolls World Tour and Emma on the day of their global cinema release
Protect Yourself | Coronavirus Prevention
March 18th, 2020 | Ad Council
Protect Yourself | Coronavirus Prevention
Many NBC-Owned Stations Expand Evening, Late Newscasts
March 17th, 2020 | Broadcasting & Cable
Many NBC-Owned Stations Expand Evening, Late Newscasts
Ad Council, along with White House, CDC, HHS and Major Media Networks and Digital Platforms, to Launch National PSAs in response to Coronavirus Pandemic
March 17th, 2020 | Ad Council
Ad Council, along with White House, CDC, HHS and Major Media Networks and Digital Platforms, to Launch National PSAs in response to Coronavirus Pandemic
White House, TV Networks, Ad Council Ready Anti-Coronavirus Campaign
March 16th, 2020 | Variety
White House, TV Networks, Ad Council Ready Anti-Coronavirus Campaign
NBCUniversal Breaks Theatrical Window, Will Make Movies Available On Demand Immediately
March 16th, 2020 | The Hollywood Reporter
NBCUniversal Breaks Theatrical Window, Will Make Movies Available On Demand Immediately
Comcast Announces Comprehensive COVID-19 Response to Help Keep Americans Connected to the Internet
March 13th, 2020 | Comcast
Comcast Announces Comprehensive COVID-19 Response to Help Keep Americans Connected to the Internet
Comcast Says Pausing Data Plans For 60 Days Giving All Customers Unlimited Data For No Additional Charge
March 13th, 2020 | Reuters
Comcast Says Pausing Data Plans For 60 Days Giving All Customers Unlimited Data For No Additional Charge
NBCUniversal Cancels Live Upfront Event Due To Health Concerns
March 12th, 2020 | NBCUniversal
NBCUniversal Cancels Live Upfront Event Due To Health Concerns
Jeff Shell To NBCUniversal Staff: Stay Home! Read His Company-Wide Memo
March 12th, 2020 | Deadline
Jeff Shell To NBCUniversal Staff: Stay Home! Read His Company-Wide Memo
NBCUniversal Upfront Update Official Press Release
March 12th, 2020 | NBCUniversal
NBCUniversal Upfront Update Official Press Release
NBC News Launches Content Studio to Pair Advertisers With Streaming Video
March 10th, 2020 | Variety
NBC News Launches Content Studio to Pair Advertisers With Streaming Video
NBCUniversal’s ‘The More You Know’ Will Focus on Women’s Empowerment in 2020
March 6th, 2020 | Adweek
NBCUniversal’s ‘The More You Know’ Will Focus on Women’s Empowerment in 2020
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
March 5th, 2020 | Beet.TV
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
NBCU Surpasses $1.25 Billion in Tokyo Olympics Ad Sales As Part of ‘Full Steam Ahead’ Push
March 4th, 2020 | Adweek
NBCU Surpasses $1.25 Billion in Tokyo Olympics Ad Sales As Part of ‘Full Steam Ahead’ Push
Delta Will Be The New Official Airline For Olympic Team USA And Sponsor Of 2028 LA Games
March 3rd, 2020 | Forbes
Delta Will Be The New Official Airline For Olympic Team USA And Sponsor Of 2028 LA Games
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
March 2nd, 2020 | Beet.TV
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’