NBCUniversal Advertising &
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April 2020
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‘Trolls World Tour’ Breaks Digital Records and Charts a New Path for Hollywood
April 28th, 2020 | The Wall Street Journal
‘Trolls World Tour’ Breaks Digital Records and Charts a New Path for Hollywood
NBCUniversal Boosts Shoppable Content Efforts with New Checkout Platform
April 26th, 2020 | eMarketer
NBCUniversal Boosts Shoppable Content Efforts with New Checkout Platform
NBCU Plans Streaming-Video Presentation for Advertisers in May
April 24th, 2020 | Variety
NBCU Plans Streaming-Video Presentation for Advertisers in May
NBCUniversal Adapts To COVID-19 With ‘One Industry’ Virtual Event In Upfront Slot
April 24th, 2020 | Deadline
NBCUniversal Adapts To COVID-19 With ‘One Industry’ Virtual Event In Upfront Slot
NBCUniversal Sets Streaming Presentation to Ad Buyers
April 24th, 2020 | The Hollywood Reporter
NBCUniversal Sets Streaming Presentation to Ad Buyers
NBCU Hosts Virtual Event May 11 - But It's Not an Upfront
April 24th, 2020 | Broadcasting & Cable
NBCU Hosts Virtual Event May 11 - But It's Not an Upfront
Entire Parks and Recreation Cast Reuniting on NBC for Feeding America Benefit
April 24th, 2020 | Adweek
Entire Parks and Recreation Cast Reuniting on NBC for Feeding America Benefit
NBCUniversal makes its content and ads more shoppable with a new Checkout experience
April 23rd, 2020 | TechCrunch
NBCUniversal makes its content and ads more shoppable with a new Checkout experience
NBCUniversal Introduces Checkout Functionality To Shoppable Ads
April 23rd, 2020 | Ad Age
NBCUniversal Introduces Checkout Functionality To Shoppable Ads
NBCUniversal launches shoppable ads to help retailers hurt by coronavirus
April 23rd, 2020 | Reuters
NBCUniversal launches shoppable ads to help retailers hurt by coronavirus
Check Out NBCU’s Latest eCommerce Product
April 23rd, 2020 | Broadcasting & Cable
Check Out NBCU’s Latest eCommerce Product
NBCUniversal Launches NBCUniversal Checkout Commerce Platform, Waves Fees For Retailers
April 23rd, 2020 | Deadline
NBCUniversal Launches NBCUniversal Checkout Commerce Platform, Waves Fees For Retailers
NBCUniversal Launches Shoppable Ads to Help Retailers Hurt by Coronavirus
April 23rd, 2020 | The New York Times
NBCUniversal Launches Shoppable Ads to Help Retailers Hurt by Coronavirus
NBCUniversal launches a unified shopping cart for ads across television and digital properties
April 23rd, 2020 | CNBC
NBCUniversal launches a unified shopping cart for ads across television and digital properties
NBCU Goes for Early Launch of First Online Shopping Cart
April 23rd, 2020 | WWD
NBCU Goes for Early Launch of First Online Shopping Cart
NBCUniversal’s Peacock has a buffer against ad slowdown with launch partners — here’s why they signed up
April 21st, 2020 | CNBC
NBCUniversal’s Peacock has a buffer against ad slowdown with launch partners — here’s why they signed up
Can Peacock Fly? NBC Injects TV Ads Into the Streaming Era
April 14th, 2020 | Bloomberg
Can Peacock Fly? NBC Injects TV Ads Into the Streaming Era
Peacock Early Preview Begins On Xfinity X1 And Flex Share on Facebook Share on Twitter
April 14th, 2020 | Comcast
Peacock Early Preview Begins On Xfinity X1 And Flex Share on Facebook Share on Twitter
NBCUniversal officially enters the streaming wars with Peacock launch
April 14th, 2020 | The Verge
NBCUniversal officially enters the streaming wars with Peacock launch
NBCUniversal’s Peacock Hatches for Comcast Subscribers While America Stays Home
April 14th, 2020 | The Hollywood Reporter
NBCUniversal’s Peacock Hatches for Comcast Subscribers While America Stays Home
Verizon, Capital One, Subaru Among Peacock’s New Sponsors Ahead of Soft Launch
April 13th, 2020 | Adweek
Verizon, Capital One, Subaru Among Peacock’s New Sponsors Ahead of Soft Launch
NBCU Reveals Full List of Peacock Sponsors
April 13th, 2020 | Ad Age
NBCU Reveals Full List of Peacock Sponsors
Peacock Adds Advertisers as Launch Date Nears
April 13th, 2020 | Broadcasting & Cable
Peacock Adds Advertisers as Launch Date Nears
NBCU's Peacock Adds Launch Sponsors Ahead of Debut
April 13th, 2020 | The Hollywood Reporter
NBCU's Peacock Adds Launch Sponsors Ahead of Debut
NBCUniversal Unveils Peacock Advertising Launch Partners Ahead of Wednesday Debut
April 13th, 2020 | Deadline
NBCUniversal Unveils Peacock Advertising Launch Partners Ahead of Wednesday Debut
NBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour
April 10th, 2020 | Adweek
NBCUniversal and Target Team for Family Movie Nights, Cutting Ads by a Half Hour
How NBC and CBS Are Using PSAs as Promos
April 9th, 2020 | Promax
How NBC and CBS Are Using PSAs as Promos
‘Saturday Night Live’ To Return With Original Content, Including ‘Weekend Update’, This Week
April 9th, 2020 | Deadline
‘Saturday Night Live’ To Return With Original Content, Including ‘Weekend Update’, This Week
Listen: WarnerMedia, Spotify, NBCU Execs Discuss Coronavirus Industry Impact
April 8th, 2020 | Variety
Listen: WarnerMedia, Spotify, NBCU Execs Discuss Coronavirus Industry Impact
TV advertising is a mess — meet 23 industry insiders working to fix it
April 7th, 2020 | Business Insider
TV advertising is a mess — meet 23 industry insiders working to fix it
How ‘Trolls World Tour’ Tests the Future of Studio Movies With On-Demand Release
April 7th, 2020 | The Wrap
How ‘Trolls World Tour’ Tests the Future of Studio Movies With On-Demand Release
NBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisis
April 6th, 2020 | Adweek
NBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisis
NBCUniversal Cutting Ad Loads and Adding Content as Consumers Quarantine
April 6th, 2020 | The Hollywood Reporter
NBCUniversal Cutting Ad Loads and Adding Content as Consumers Quarantine
NBC will devote more time to news as it cuts commercial airtime
April 6th, 2020 | CNBC
NBC will devote more time to news as it cuts commercial airtime
NBCU Courting Advertisers with Less Clutter, Free Services
April 6th, 2020 | Broadcasting & Cable
NBCU Courting Advertisers with Less Clutter, Free Services
NBCUniversal Is Reducing Commercials As Advertisers Scale Back And Shift Messaging; Hello, Family Movie Night With Limited Ads
April 6th, 2020 | Deadline
NBCUniversal Is Reducing Commercials As Advertisers Scale Back And Shift Messaging; Hello, Family Movie Night With Limited Ads
NBCUniversal Makes Bid to Cut More Ads as Madison Ave. Grapples With Coronavirus
April 6th, 2020 | Variety
NBCUniversal Makes Bid to Cut More Ads as Madison Ave. Grapples With Coronavirus
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
April 6th, 2020 | Beet.TV
NBCU Unites Talent, Industry in COVID-19 PSA Campaign
Innovator NBCUniversal’s Linda Yaccarino
April 1st, 2020 | CTA i3 Magazine
Innovator NBCUniversal’s Linda Yaccarino
Comcast CEO Brian Roberts pledges $500 million for employees whose jobs are impacted by coronavirus
April 1st, 2020 | CNBC
Comcast CEO Brian Roberts pledges $500 million for employees whose jobs are impacted by coronavirus
March 2020
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Peacock, Nickelodeon Nab NFL Playoff Games as League Expands Postseason
March 31st, 2020 | The Hollywood Reporter
Peacock, Nickelodeon Nab NFL Playoff Games as League Expands Postseason
NBCUniversal Launches “The More You Know” COVID-19 PSA Campaign
March 27th, 2020 | NBCUniversal
NBCUniversal Launches “The More You Know” COVID-19 PSA Campaign
NBCUniversal launches celebrity-filled Coronavirus PSA with Ad Council and the White House
March 27th, 2020 | Ad Age
NBCUniversal launches celebrity-filled Coronavirus PSA with Ad Council and the White House
NBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19
March 27th, 2020 | Adweek
NBCUniversal Creates Homemade ‘The More You Know’ PSAs for COVID-19
NBCUniversal Debuts PSA Campaign On ‘Today’; Self-Isolating Celebs Talk Best Practice Against COVID-19 Spread
March 27th, 2020 | Deadline
NBCUniversal Debuts PSA Campaign On ‘Today’; Self-Isolating Celebs Talk Best Practice Against COVID-19 Spread
NBCU Launches “More You Know’ COVID-19 PSAs
March 27th, 2020 | Broadcasting & Cable
NBCU Launches “More You Know’ COVID-19 PSAs
Peacock Loses Olympics But Its Vast Library Provides Timely Launchpad
March 26th, 2020 | The Hollywood Reporter
Peacock Loses Olympics But Its Vast Library Provides Timely Launchpad
These Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisis
March 22nd, 2020 | Adweek
These Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisis
NBCU Opens News Nets to All Pay TV Subscribers
March 20th, 2020 | Broadcasting & Cable
NBCU Opens News Nets to All Pay TV Subscribers
NBCU Opens Online Hub to Give Sponsors Information
March 19th, 2020 | Broadcasting & Cable
NBCU Opens Online Hub to Give Sponsors Information
Sky announces customers will be able to watch new movies including Trolls World Tour and Emma on the day of their global cinema release
March 18th, 2020 | Daily Mail
Sky announces customers will be able to watch new movies including Trolls World Tour and Emma on the day of their global cinema release
Protect Yourself | Coronavirus Prevention
March 18th, 2020 | Ad Council
Protect Yourself | Coronavirus Prevention
Many NBC-Owned Stations Expand Evening, Late Newscasts
March 17th, 2020 | Broadcasting & Cable
Many NBC-Owned Stations Expand Evening, Late Newscasts
Ad Council, along with White House, CDC, HHS and Major Media Networks and Digital Platforms, to Launch National PSAs in response to Coronavirus Pandemic
March 17th, 2020 | Ad Council
Ad Council, along with White House, CDC, HHS and Major Media Networks and Digital Platforms, to Launch National PSAs in response to Coronavirus Pandemic
White House, TV Networks, Ad Council Ready Anti-Coronavirus Campaign
March 16th, 2020 | Variety
White House, TV Networks, Ad Council Ready Anti-Coronavirus Campaign
NBCUniversal Breaks Theatrical Window, Will Make Movies Available On Demand Immediately
March 16th, 2020 | The Hollywood Reporter
NBCUniversal Breaks Theatrical Window, Will Make Movies Available On Demand Immediately
Comcast Announces Comprehensive COVID-19 Response to Help Keep Americans Connected to the Internet
March 13th, 2020 | Comcast
Comcast Announces Comprehensive COVID-19 Response to Help Keep Americans Connected to the Internet
Comcast Says Pausing Data Plans For 60 Days Giving All Customers Unlimited Data For No Additional Charge
March 13th, 2020 | Reuters
Comcast Says Pausing Data Plans For 60 Days Giving All Customers Unlimited Data For No Additional Charge
NBCUniversal Cancels Live Upfront Event Due To Health Concerns
March 12th, 2020 | NBCUniversal
NBCUniversal Cancels Live Upfront Event Due To Health Concerns
Jeff Shell To NBCUniversal Staff: Stay Home! Read His Company-Wide Memo
March 12th, 2020 | Deadline
Jeff Shell To NBCUniversal Staff: Stay Home! Read His Company-Wide Memo
NBCUniversal Upfront Update Official Press Release
March 12th, 2020 | NBCUniversal
NBCUniversal Upfront Update Official Press Release
NBC News Launches Content Studio to Pair Advertisers With Streaming Video
March 10th, 2020 | Variety
NBC News Launches Content Studio to Pair Advertisers With Streaming Video
NBCUniversal’s ‘The More You Know’ Will Focus on Women’s Empowerment in 2020
March 6th, 2020 | Adweek
NBCUniversal’s ‘The More You Know’ Will Focus on Women’s Empowerment in 2020
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
March 5th, 2020 | Beet.TV
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
NBCU Surpasses $1.25 Billion in Tokyo Olympics Ad Sales As Part of ‘Full Steam Ahead’ Push
March 4th, 2020 | Adweek
NBCU Surpasses $1.25 Billion in Tokyo Olympics Ad Sales As Part of ‘Full Steam Ahead’ Push
Delta Will Be The New Official Airline For Olympic Team USA And Sponsor Of 2028 LA Games
March 3rd, 2020 | Forbes
Delta Will Be The New Official Airline For Olympic Team USA And Sponsor Of 2028 LA Games
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
March 2nd, 2020 | Beet.TV
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
January 2020
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Creating the Workplace of the Future by Focusing on People
January 28th, 2020 | Adweek
Creating the Workplace of the Future by Focusing on People
NBC to Produce Four Daily Tokyo 2020 Olympics Shows for Snapchat
January 23rd, 2020 | Variety
NBC to Produce Four Daily Tokyo 2020 Olympics Shows for Snapchat
Peacock Can “Transcend Generations,” NBCU Ad Exec Laura Molen Says- NATPE
January 23rd, 2020 | Deadline
Peacock Can “Transcend Generations,” NBCU Ad Exec Laura Molen Says- NATPE
NBCUniversal Exec Touts Peacock Advertising Ambitions
January 22nd, 2020 | The Hollywood Reporter
NBCUniversal Exec Touts Peacock Advertising Ambitions
NBCUniversal’s Peacock Gets an Enthusiastic Reception From Wall Street
January 22nd, 2020 | Variety
NBCUniversal’s Peacock Gets an Enthusiastic Reception From Wall Street
NATPE Miami: ‘The Future Of TV’ Is All About OTT
January 22nd, 2020 | Radio & Television Business Report
NATPE Miami: ‘The Future Of TV’ Is All About OTT
Shaping the Future of Media, Entertainment and Culture
January 21st, 2020 | World Economic Forum
Shaping the Future of Media, Entertainment and Culture
Meet the power-player execs running NBCU's Peacock, Comcast's big bet to challenge Netflix and rule ad-supported streaming
January 21st, 2020 | Business Insider
Meet the power-player execs running NBCU's Peacock, Comcast's big bet to challenge Netflix and rule ad-supported streaming
Peacock Unveils Ad Platform With Performance-Style Ads
January 17th, 2020 | AdExchanger
Peacock Unveils Ad Platform With Performance-Style Ads
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push
January 16th, 2020 | The Wall Street Journal
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push
NBCUniversal Unveils Peacock, A Free Premium Ad-Supported Streaming Service With Subscription Tiers
January 16th, 2020 | NBCUniversal
NBCUniversal Unveils Peacock, A Free Premium Ad-Supported Streaming Service With Subscription Tiers
NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads
January 13th, 2020 | Beet.TV
NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads
NBCUniversal Looks Ahead To 2020 With Emphasis On Streaming, Personalized Content And Representation – CES
January 9th, 2020 | Deadline
NBCUniversal Looks Ahead To 2020 With Emphasis On Streaming, Personalized Content And Representation – CES
WATCH: NBCUniversal ad sales chief talks new ad platform
January 8th, 2020 | CNBC
WATCH: NBCUniversal ad sales chief talks new ad platform
CES: 2020 the Year Selling TV Ads Finally Changes
January 8th, 2020 | Broadcasting & Cable
CES: 2020 the Year Selling TV Ads Finally Changes
NBCUniversal Aims to Merge TV and Digital Ad Buying With New Tech
January 7th, 2020 | The Wall Street Journal
NBCUniversal Aims to Merge TV and Digital Ad Buying With New Tech
NBCUniversal’s Ryan McConville Is De-Fragmenting The Future Of TV
January 6th, 2020 | AdExchanger
NBCUniversal’s Ryan McConville Is De-Fragmenting The Future Of TV
NBCUniversal Hatches Peacock Marketing Campaign on Golden Globes Sunday
January 5th, 2020 | The Hollywood Reporter
NBCUniversal Hatches Peacock Marketing Campaign on Golden Globes Sunday
September 2019
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Debunking 3 Myths About Latino Consumers This Hispanic Heritage Month
September 30, 2019 | Adweek
Debunking 3 Myths About Latino Consumers This Hispanic Heritage Month
NBCUniversal has a new TV ad format that starts with sound over a black screen
September 30, 2019 | CNBC
NBCUniversal has a new TV ad format that starts with sound over a black screen
Royal Caribbean Dives Into NBC ‘Must-Hear’ Spots
September 27, 2019 | Broadcasting & Cable
Royal Caribbean Dives Into NBC ‘Must-Hear’ Spots
Royal Caribbean Goes Dark to Launch NBCU’s ‘Must-Hear TV’ Ad Format
September 26, 2019 | Adweek
Royal Caribbean Goes Dark to Launch NBCU’s ‘Must-Hear TV’ Ad Format
Cultural Relevance Boosts Ad Effectiveness, Says New ANA Metric
September 23, 2019 | Ad Age
Cultural Relevance Boosts Ad Effectiveness, Says New ANA Metric
Comcast CEO Touts NBCUniversal's Peacock Streamer as Ad-Supported Service
September 19, 2019 | The Hollywood Reporter
Comcast CEO Touts NBCUniversal's Peacock Streamer as Ad-Supported Service
Culturally Relevant Ads Drive Brand Growth, ANA Study Finds
September 19, 2019 | Adweek
Culturally Relevant Ads Drive Brand Growth, ANA Study Finds
Telemundo Will Have Massive Presence On NBC’s Peacock Service With Thousands Of Hours Of Original Content
September 19, 2019 | Forbes
Telemundo Will Have Massive Presence On NBC’s Peacock Service With Thousands Of Hours Of Original Content
Peacock's Scripted Push: How NBC's Streamer Plans to Cut Through the Clutter
September 17, 2019 | The Hollywood Reporter
Peacock's Scripted Push: How NBC's Streamer Plans to Cut Through the Clutter
NBCUniversal Introduces Peacock, Its New Streaming Service
September 17, 2019 | The Wall Street Journal
NBCUniversal Introduces Peacock, Its New Streaming Service
NBCUniversal Announces 'Peacock' As The Name Of Its Streaming Service And Unveils Initial Content Lineup
September 17, 2019 | Comcast Corporate
NBCUniversal Announces 'Peacock' As The Name Of Its Streaming Service And Unveils Initial Content Lineup
NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed
September 17, 2019 | The Hollywood Reporter
NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed
NBCU Streamer Gets Name, Sets Slate Of Reboots, ‘Dr. Death’, Ed Helms & Amber Ruffin Series, ‘Parks & Rec’
September 17, 2019 | Deadline
NBCU Streamer Gets Name, Sets Slate Of Reboots, ‘Dr. Death’, Ed Helms & Amber Ruffin Series, ‘Parks & Rec’
How NBC is evolving its ad experience for Lilly Singh's show
September 13, 2019 | Campaign
How NBC is evolving its ad experience for Lilly Singh's show
How NBCUniversal’s Denise Colella Is Bringing Targeted Ads To TV
September 12, 2019 | AdExchanger
How NBCUniversal’s Denise Colella Is Bringing Targeted Ads To TV
Tide Goes Meta Again, Crashing Through the NFL, The Voice and Superstore
September 10, 2019 | Adweek
Tide Goes Meta Again, Crashing Through the NFL, The Voice and Superstore
NFL Now Means 'Not For Laundry' In New Tide Campaign
September 9, 2019 | Ad Age
NFL Now Means 'Not For Laundry' In New Tide Campaign
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
September 9, 2019 | Beet.TV
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
May 2019
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NBCUniversal Snares First Advertiser For ShoppableTV
May 30, 2019 | Ad Age
NBCUniversal Snares First Advertiser For ShoppableTV
NBCU Will Debut Shoppable Ads During This Weekend’s French Open
May 30, 2019 | Adweek
NBCU Will Debut Shoppable Ads During This Weekend’s French Open
Golf Channel Fathers’ Day Push Tees Up ShoppableTV
May 29, 2019 | Broadcasting & Cable
Golf Channel Fathers’ Day Push Tees Up ShoppableTV
NBC News launches streaming service
May 29, 2019 | The Hill
NBC News launches streaming service
NBC Joins TV’s Streaming-News Wave With ‘NBC News Now’
May 29, 2019 | Variety
NBC Joins TV’s Streaming-News Wave With ‘NBC News Now’
How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics
May 28, 2019 | AdExchanger
How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics
NBCUniversal’s Mark Marshall and Laura Molen on Taking the Upfront Baton From Linda Yaccarino
May 13, 2019 | Adweek
NBCUniversal’s Mark Marshall and Laura Molen on Taking the Upfront Baton From Linda Yaccarino
NBCU'S Laura Molen Has Some Fancy Shoes To Fill During The TV Upfronts
May 10, 2019 | Ad Age
NBCU'S Laura Molen Has Some Fancy Shoes To Fill During The TV Upfronts
Telemundo Says Marketers Should Focus Half Their Spanish Language TV Spend On Its Programming
May 10, 2019 | Adweek
Telemundo Says Marketers Should Focus Half Their Spanish Language TV Spend On Its Programming
NBCU Becomes First National Broadcaster to Offer Shoppable Ads
May 6, 2019 | Adweek
NBCU Becomes First National Broadcaster to Offer Shoppable Ads
NBCU Goes Retail With Move Into ShoppableTV
May 6, 2019 | Broadcasting & Cable
NBCU Goes Retail With Move Into ShoppableTV
NBCUniversal Unveils ShoppableTV
May 6, 2019 | The Hollywood Reporter
NBCUniversal Unveils ShoppableTV
Comcast's Sky adopts CFlight tool to improve data for advertisers
May 1, 2019 | Reuters
Comcast's Sky adopts CFlight tool to improve data for advertisers
Sky Adopts NBCUniversal's CFlight Audience Measurement System
May 1, 2019 | The Hollywood Reporter
Sky Adopts NBCUniversal's CFlight Audience Measurement System
Sky Adopts NBCU’s CFlight Audience Metric
May 1, 2019 | Broadcasting & Cable
Sky Adopts NBCU’s CFlight Audience Metric
NBCUniversal and Sky taking CFlight ad measurement to Europe
May 1, 2019 | Digital TV Europe
NBCUniversal and Sky taking CFlight ad measurement to Europe
Sky adopts NBC’s advertising metric
May 1, 2019 | TVBEurope
Sky adopts NBC’s advertising metric
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
May 1, 2019 | Beet.TV
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing