For 100 years, NBC has created unforgettable moments that fuel fandom and shape
culture – engaging passionate viewers with iconic programming like Saturday Night Live, delivering top competition series such as The Voice, hosting epic live events like the Macy’s Thanksgiving Day Parade and creating viral moments in Late Night for wherever, whenever audiences consume content. NBC’s programming slate reinforces a century-long cultural legacy that inspires and connects audiences across the country while continuing to innovate and unlock a new generation of loyal fans.
73.6M
total viewers each week,
+31% vs. competitor
combined average
157.7M
social video views,
14.4M social interactions
based on same-day activity
+88%
higher sponsorship
favorability for brands that
advertise
with NBC vs control
Source:
Viewership Source: Nielsen Media Research BDN, season to date based on C3 data (9/22/25-02/08/25). Rankings exclude programs that aired out of their normal timeslot. Reach based on L+7 data, 1-min qualifier (9/22/25-11/30/2025). Audiences STD (9/22/25-12/28/25). (Audience Segments) MRI/Fusion Data (Oct25), Prime (M-Sa 8-11P, Su 7-11P), P18+ comps. Viewing source level streaming data based on streaming meter sample; all other data based on BDN sample. Disney+ includes Hulu; Streaming comparisons reflect U.S. Ad-supported viewing. Ad supported factors: Amazon prime video: 79%, Disney+ (with Hulu) 63%, Max 45%, Netflix, 25%.
Social Source: Talkwalker Social Content Ratings, 9/22/25-1/25/26. Primetime Daypart. Linear Tracking Window. Program Rankers based on broadcast series excluding sports. ListenFirst Media, LF // TV // Episodic brand ranker including TV Shows only. Ranked among broadcast, cable, and streaming. Interactions includes Facebook, X, Instagram, YouTube, TikTok. Public video views includes Facebook, X, YouTube, TikTok. Interactions are based on engagements.
Brand Impact Source: NBCU Internal I&M Impact Dashboard: Campaign N=538, Brand N=272, Category N=24; Data availability up to 4Q25 end.
