Opening

Keynote

• Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal

• Jimmy Fallon, Host, “The Tonight Show Starring Jimmy Fallon”; Host/Executive Producer, “That’s My Jam”; Host/Executive Producer, “Password”

Fireside

Chat

• Steve Wozniak, Famed Investor & Co-Founder, Apple

• Carl Quintanilla, CNBC’s Anchor of “Squawk on the Street” and “TechCheck”

One Platform

At Scale

• Ryan McConville, EVP, Advertising Platforms and Operations, NBCUniversal

The Future of

First-Party Data

• John Lee, Chief Data Officer, NBCUniversal

• Deborah Wahl, SVP and Global Chief Marketing Officer, General Motors

Content &

Technology

• Andy Cohen, Host/Executive Producer, “Watch What Happens Live with Andy Cohen”

• Erin Lim Rhodes, Host, “E! News’ The Rundown”

• Josh Feldman, Global Chief Marketing Officer, Advertising & Partnerships, NBCUniversal

• Jenny Burke, EVP, Advertising Strategy, NBCUniversal

CMO Testimonial

Fireside Chat

• Jill Kramer, Chief Marketing & Communications Officer, Accenture

• Jon Fortt, Co-Anchor, CNBC’s “TechCheck”

The Future of

Measurement

• Kelly Abcarian, EVP, Measurement and Impact, Advertising & Partnerships, NBCUniversal

Joint Industry

Committee Panel

• Krishan Bhatia, President & Chief Business Officer, Global Advertising & Partnerships, NBCUniversal

• Cara Lewis, Chief Investment Officer, dentsu

• Amy Ginsberg, Chief Investment Officer, North America, Havas Media

• David Campanelli, EVP, Chief Investment Officer, Horizon Media

• Geoff Calabrese, Chief Investment Officer, Omnicom Media Group

• David Levy, CEO, OpenAP

• John Halley, President, Advertising, Paramount

• Sarah Squiers, EVP, Business Development, TelevisaUnivision

• Stephanie Ruhle, Host of “The 11th Hour”; NBC News Senior Business Analyst

Closing

• Krishan Bhatia, President & Chief Business Officer, Global Advertising & Partnerships, NBCUniversal

Back To One23 Takeaways