Upfront Event Will Highlight the Programming, Scale & Aggregation at the Heart of NBCUniversal by Taking Marketers Inside Iconic Shows Across One Platform
REMOTE WORKSPACES EVERYWHERE – April 15, 2021 — Today, NBCUniversal announced that it will once again reimagine its Upfront experience to take marketers inside the company’s iconic programming, alongside some of the biggest stars in the business. The annual event will premiere on May 17, showcasing the depth and breadth of NBCUniversal’s content and IP. The experience will build upon ONE21, which highlighted Comcast, NBCUniversal and Sky’s joint strategy across broadband, aggregation, and streaming as well as the partnerships, technology, and capabilities available on One Platform.
As the leading media, entertainment and technology company, NBCUniversal’s 2021-22 Upfront presentation will take marketers through scripted and unscripted originals, franchises, sports, news, and live events, and will feature talent and top executives from across the organization, all providing a deeper look at their roles and perspectives. Building on the success of “30 Rock: A One-Time Special,” this year’s event will take place on the sets of many of the biggest shows in premium video.
“We’re home to the world’s largest, best aggregation of content – keeping people informed, entertained, and connected. Our content is built on the shoulders of world-class broadband and streaming technology, and our new Upfront experience will showcase the vision and opportunities that connect it all.”
– Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal
“This year’s Upfront event is an opportunity only NBCUniversal can bring to our partners — taking them inside our iconic programming, pulling up a chair beside our talent, and demonstrating what it’s like to be a part of our family. We’re bringing marketers into the IP that moves audiences around the world, empowering them to activate within our content, and establishing them as the benefactors of the trust and love our viewers have for our stories. Together, we can use the power of storytelling to redefine partnership; reinvent the viewing experience for our audiences; and create real business impact, from small towns to the other side of the world.”
– Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.