NBCUniversal to Showcase New, Scaled Content & IP Opportunities
with a Reimagined 2021-22 Upfront Experience

“We’re home to the world’s largest, best aggregation of content – keeping people informed, entertained, and connected. Our content is built on the shoulders of world-class broadband and streaming technology, and our new Upfront experience will showcase the vision and opportunities that connect it all.”
Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal

“This year’s Upfront event is an opportunity only NBCUniversal can bring to our partners — taking them inside our iconic programming, pulling up a chair beside our talent, and demonstrating what it’s like to be a part of our family. We’re bringing marketers into the IP that moves audiences around the world, empowering them to activate within our content, and establishing them as the benefactors of the trust and love our viewers have for our stories. Together, we can use the power of storytelling to redefine partnership; reinvent the viewing experience for our audiences; and create real business impact, from small towns to the other side of the world.”
Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships.