NBCUNIVERSAL OPENS UP NEW COMMERCE OPPORTUNITIES FOR LOCAL MERCHANTS AND NATIONAL RETAILERS
With this expansion, NBCUniversal will provide local merchants and national retailers engaging, commerce-driven content experiences for +50 million local viewers in English and Spanish. By combining NBCUniversal’s integrated suite of commerce capabilities with the local and regional scale of NBCUniversal Owned Television Stations, including its local NBC and Telemundo stations, the NBC Sports Regional Networks and the NBCLX network, businesses will be able to more meaningfully connect with their customers through commerce.
The local roll out of One Platform Commerce will give consumers and merchants across the nation more ShoppableTV integrations on local, linear television, as well as new shoppable digital, editorial and branded content opportunities online. At the same time, NBCUniversal is able to collaborate with last-mile delivery partners to ensure a seamless, end-to-end shopping experience.
NBCUNIVERSAL SCALES CONTENT & COMMERCE EXPERIENCES ON PEACOCK
Following the debut of ShoppableTV on Peacock this past November during, “Peacock Presents: Holiday Steals and Deals with Jill Martin,” NBCUniversal is scaling content and commerce experiences on the ad-supported streaming platform.
In partnership with TODAY and other brands across the NBCUniversal One Platform, the Peacock commerce experience will leverage established innovations like ShoppableTV, and explore new ways to incorporate interactive shopping moments into Peacock ad innovations themselves.
From shoppable Engagement Ads in commercial time, to dedicated commerce channels, to interactive shopping experiences within Peacock’s Explore feature that take viewers behind the scenes and more, consumers and brands will have new opportunities to engage with content through shopping at any time, from anywhere on the streaming service.
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NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.