Unifies All Digital and Streaming Inventory to Give Local Customers More Targeted Reach and Scale
Premium Opportunities across Peacock and Apple News Now Open to All Marketers
NEW YORK — December 10, 2020 — Today, NBCUniversal announced that it is expanding its available digital inventory, addressable products, and advanced targeting by scaling NBC Spot On across One Platform, providing local marketers with unparalleled reach, premium content, and audience targeting capabilities.
Giving Local Marketers Access to Scale:
Unifying Digital and Streaming
Launched in February 2020, NBC Spot On was designed to give local, regional CTV and OTT access to premium, brand-safe video inventory from the company’s own portfolio as well as from a marketplace of select premium video partners.
For the first time, NBCUniversal will open up these premium opportunities across Peacock, YouTube, and Apple News to local marketers. Additionally, even more digital and streaming inventory will be made available through NBCU’s OneApp, which encompasses NBC, Bravo, E!, USA, Oxygen, MSNBC, and SYFY. NBCUniversal reaches 200 million people every month across all its digital properties, and these enhancements will double the available digital inventory from O&O properties and third parties, helping marketers to connect with audiences in their desired regions at scale.
Scaling Targeting Solutions for Local Marketers
Powered by Comcast’s FreeWheel and NBCUniversal’s best-in-class technologies, NBC Spot On leverages cutting-edge geo-targeting and audience targeting to help boost advertisers’ reach with their intended audiences. NBC Spot On helps local marketers target where customers are located and AdSmart helps marketers connect with audiences based on who they are — all in a brand-safe, fully privacy-compliant environment.
Every month, across all NBCUniversal digital properties, viewers spend almost 30 billion minutes consuming content. Now, with NBC Spot On as part of One Platform, local marketers will be able to easily find their viewers across those digital properties at scale, giving them access to the entire suite of NBCUniversal’s advanced digital audience targeting options. Additionally, NBC Spot On will expand to include all geo-targeted selling for NBCUniversal inventory, including CTV and OTT.