NBC is home to some of the most prominent entertainment programming in the world. NBC continues to reach its engaged and passionate audience through legacy programming – celebrating SNL’s 50th anniversary to hilarious moments from the Tonight Show with Jimmy Fallon, dominant fan favorites – from the captivating competitors on the Voice to the action packed Chicago series, and iconic tentpole programming from throughout the holidays from the Thanksgiving Day Parade to Christmas in Rockefeller Center.
Audience Value
#1
network in prime
71M
total viewers each week
Impact & Environment
#1
network for generating incremental searches for brands
+9%
brand memorability
+9%
likeability
Competition
#1
unscripted program – The Voice
entertainment program – SNL
network on YouTube
Premium Content
Prime
Late Night
Specials
Source:
Nielsen Media Research, season to date based on C3 data (9/23/24-11/24/24). Rankings exclude programs that aired out of their normal timeslot. Reach based on L+7 data, 1-min qualifier (9/23/24-11/24/24). Audiences STD (9/23/24-11/24/24). Prime (M-Sa 8-11P, Su 7-11P). Viewing source level streaming data based on streaming meter sample; all other data based on national sample. Hulu includes Hulu Live; Streaming comparisons reflect U.S. viewing. Comparisons are made against ad-supported reach. Ad supported factors: 20% Netflix, 30% MAX, 80% Prime video, 34% Disney+, 68% Hulu. Marketcast/ TV Brand Effect, 2024 STD( 9/23/24-10/20/24), P13+ unless noted. Comparisons are vs. competitive broadcast/cable prime averages. Excludes sport
