E! is the destination to reach ALL fans across ALL screens, covering today’s celebrity & pop-culture content.
From E! News The Rundown on Snapchat to Live from E! on Hollywood’s biggest nights, fans turn to E! as the trusted and fun source to connect with their favorite stars. Our “always on” approach across all platforms creates authentic brand moments and a halo effect for our partners.
E! continues to rank among the top 10 highest-reaching cable entertainment networks in 2022 across key adult and female demos.
Source:
Reach: 2023 Reach Rank: Nielsen, L7, A18-49/A25-54/P2+/W18-49/W25-54, 2023-TD (12/26/22-12/3/23), Total Day (M-Su, 6a-6a), Among Cable Entertainment Nets (excluding Sports & News), 1 min qualifier
Audience Value
Only E! has the scale, relevancy, and content to engage trendsetters with your brand every day of the year.
1B
STD minutes viewed across
linear, digital, social, on par with
record-breaking prior season
33M
Avg Monthly Reach (P2+)
Source:
LRC Cross Platform Hours: E! LRC cross platform hours: E! event score cards 2022-2023 vs 2021-2022. Includes Grammys, Emmys, Golden Globes, Oscars, Met Gala, and PCAs. Does not include NBC event coverage. Golden Globes prior year based on 2021.
Monthly Reach: Nielsen Media Research, L+7, 1-min qualifier 2023 average monthly reach (12/26/22-12/24/23), P2 + 75% unification.
Impact & Environment
E! is the #1 Ad-Supported Cable Network for Social Interactions.
6.6B
social video views during 2023
1.4B
Cross Platform Engagements driven by Red-Carpet event coverage, up +5% SoS
E! creates, covers and celebrates all things pop culture, and it’s standard ads & integrations are 91% as emotionally engaging as the content itself (P18+).
+119%
higher likeability elicited by integrations than standard ads (P18+)
+10%
more emotional engagement elicited by integrations than standard ads (P18+)
Source:
Social: Total Social Stat: ListenFirst, 1/1/23-12/31/23, E!. Across Twitter, Instagram, YouTube, Instagram, TikTok.
Emotional Engagement: Mediaprobe Biometrics & Survey Data P18+. 2023 E! programming including: 2023 E! Live From the Red Carpet: Grammy’s, Golden Globes, Met Gala. Emotional Engagement= MP Impact Metric. Likability= Dial Response
Premium Content
