MSNBC is the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives. The network is backed by the combined strength and journalistic credibility of NBC News.
MSNBC was the most-watched cable network of any kind among Black Americans for the 8th straight quarter, and had only 4% total audience overlap between linear & digital.
#1
Most-Social morning show on cable news ranked by total interactions
2.7X
more interactions delivered than competitors
Distinct Audiences on Linear and Digital: Only 4% of the total audience overlaps: comScore XMedia Enhanced Total View Audience Analysis. November 2022, P18+, Live+7 TV Viewing
MSNBC was the most-watched cable network of any kind among Black Americans for the 8th straight quarter:Nielsen, Live + SD, P2+ Average Audience (unless indicated); Total Day (M-Su 6A-2A), Morning (M-F 6A-10A), Dayside (Monday-Friday 10A-4P), Prime (Monday-Friday 8-11P), Weekend (Sa-Su 6A-2A). GWI 2022, Ipsos Affluent USA Fall 2022. CNBC BD: Cogent Media, January 2023 vs January 2022 average weekly impressions and average weekly reach for the month. Based on High Net Worth Individuals (HNWI).
Morning Joe is the most-social morning show on cable news, ranked by total interactions. Morning Joe has delivered 2.7X more interactions than CNN This Morning: Talkwalker Social Content Ratings, 9/19/22-4/9/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; 2022 ClaimsDistinct Audiences on Linear and Digital: Only 4% of the total audience overlaps: comScore XMedia Enhanced Total View Audience Analysis. November 2022, P18+, Live+7 TV Viewing
MSNBC was the most-watched cable network of any kind among Black Americans for the 8th straight quarter:Nielsen, Live + SD, P2+ Average Audience (unless indicated); Total Day (M-Su 6A-2A), Morning (M-F 6A-10A), Dayside (Monday-Friday 10A-4P), Prime (Monday-Friday 8-11P), Weekend (Sa-Su 6A-2A). GWI 2022, Ipsos Affluent USA Fall 2022. CNBC BD: Cogent Media, January 2023 vs January 2022 average weekly impressions and average weekly reach for the month. Based on High Net Worth Individuals (HNWI).
Morning Joe is the most-social morning show on cable news, ranked by total interactions. Morning Joe has delivered 2.7X more interactions than CNN This Morning: Talkwalker Social Content Ratings, 9/19/22-4/9/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; 2022 Claims: ListenFirst and Partner Portals. 1/1/23 – 4/9/23. : ListenFirst and Partner Portals. 1/1/23 – 4/9/23.
#1
in Cable news for Election Night ad message memorability
6X
More likely than Prime viewers are News viewers to pay attention to ads
5.5X
Stronger brand equity is generated by News than Prime
+43%
Brand Memorability vs competitors
MSNBC remains the #1 cable news network for primetime ad impact. Viewers are are +78% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programing.
#1 in Cable news for Election Night ad message memorability: Phoenix TV Brand Effect, 11/8/22. Primetime Coverage (8-11p). Standard Ads. P2+. STD Benchmark: 9/19/22-11/6/22 – Broadcast and Cable Prime – excludes NBCU networks.
News viewers are 6X more likely than Prime viewers to pay attention to ads: Why News 2.0 MediaScience Clinical Lab Study
News generates 5.5x stronger brand equity than Prime: Why News 2.0 MediaScience Clinical Lab Study
MSNBC remains the #1 cable news network for primetime ad impact. Brand Memorability: +43% vs. Competitors: Marketcast/Phoenix TV Brand Effect, 9/19/22-4/7/23. Standard Ads, Adults 25-54. Primetime Daypart for Cable News (M-Su, 7p-12a). Morning Shows measure 7-9a daypart. Business News not measured. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs. NBCU News Group includes Today Show, ad hoc Today 3rd Hour and Hoda & Jenna, Nightly News, and MSNBC Cable Prime.
MSNBC viewers are +78% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programing: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming STD (9/19/22-4/9/23). News and Information Programming Genre.
In Q1, MSNBC posted its largest viewership advantage over competitors in 4 years. It was also MSNBC’s 9th straight quarterly win vs. competitors.
In 2022, MSNBC finished ahead of competitors on an Election Night for the first time on record.
#2
Most-Watched Cable Network for the 5th straight year
#1
Most Engaging digital video audience in Cable News (MSNBC.com)
28th
consecutive month, MSNBC has led the competition in average views per visit
#2 Most-Watched Cable Network: Nielsen. Unless indicated, points are based on Live+SD P2+ Average Audience, Total Day. 2018-2022.
Finished ahead of competitors on an Election Night for the first time on record: Nielsen, November 8 2022, Live + Same Day average audience, Total Viewers (Persons 2+), Primetime Election Coverage
Most Engaging digital video audience in Cable News (MSNBC.com): ComScore MultiPlatform, Media Metrix Media Trend, Desktop P2+/ Mobile P18+, January 2022 – December 2022, based on average minutes per visit, more than 2x CNN.com and Fox News digital
In Q1, MSNBC posted its largest viewership advantage over competitors in 4 years. It was also MSNBC’s 9th straight quarterly win vs. competitors: : Nielsen, Live+SD average audience, total day (M-Su 6A-2A) unless indicated, prime = M-F 8-11P.
For the 28th consecutive month, MSNBC has led competition in average views per visit: Comscore U.S. Media Metrix, March 2023-November 2020, Total Mobile and Desktop US Audience.