MSNBC

55M

monthly reach across linear & digital, more than 1 in 5 adults in the US

+31M

unique visitors/viewers when MSNBC Digital is added to MSNBC Linear

7.5

average hours of MSNBC watched by viewers on weekdays

#1

cable news network for

primetime ad impact

+34%

more likely to search for brands advertising during programs vs. competitive broadcast news viewers

#1

political news site across metrics, MSNBC Digital accounted for nearly half of time spent on all political news sites last month

#2

among all cable networks for monthly delivery, only 8% of viewers watch both MSNBC and the #1 cable network

#1

for video views on YouTube (482M) and TikTok (604M) among all major competitors