One of the country’s leading news organizations and premier destinations for best-in-class opinion journalism, breaking news, and global coverage as stories unfold. As a trusted and essential part of millions of Americans’ daily routines, MS NOW commands one of the most engaged audiences – averaging more than seven hours of viewing per week and reaching millions across cable, digital, and social.
60M
de-duplicated P2+
viewers/visitors
across linear, social, and
digital each month, 18% of
all Americans
296M
monthly video views on
YouTube YTD in 2026,
+24% vs. prior year
+36%
more likely to generate
search engagement for in-
show advertisers vs. ads in
competitive cable news
programming
Sources:
Cross Platform Source: Cross-Platform Reach: comScore Content Measurement (Formerly XMedia). Total View Report, October 2025
Social Source: Listen First Media. 1/1/26-2/28/26 vs.1/1/25-2/28/25. Based on YouTube Public Video Views.
Search Engagement Source: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (01/01/25 – 2/08/26). Based on Media ER/ Ad Multiplier. 1st Bullet = NBC, MSNow, CNBC News Genre vs. ABC, CBS, CNN, FNC News Programming. 2nd Bullet = News Programming on NBC vs. ABC, CBS News Programming. 3rd Bullet= MSNOW during prime vs. Comp Cable News CNN, FNC News Programming. 4th Bullet = CNBC BD = M-F 6AM-7PM vs. CNN, FNC News Programming. Airings with +10k Impressions only.
