MSNBC is the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives.
Audience Value
55M
monthly reach across linear & digital, more than 1 in 5 adults in the US
+31M
unique visitors/viewers when MSNBC Digital is added to MSNBC Linear
7.5
average hours of MSNBC watched by viewers on weekdays
Source:
Cross-Platform Reach: comScore Content Measurement, February 2025. P18+. De-duplicated total day viewing to MSNBC linear and unique visitors to MSNBC Digital.
Unique Visitors: comScore Content Measurement, February 2025. P18+. Linear: Total Day based on comScore TV. Digital based on MSNBC Digital entity in comScore Media Metrix. Excludes all social except YouTube.
Time Spent Watching: Nielsen, Live + SD. P2+. R&F Report. M-F, 6a-6a Daypart. Based on average minutes per viewer. March 2025 (2/24/25-3/30/25). 6 Minute Viewing Qualifier
Impact & Environment
#1
cable news network for
primetime ad impact
+34%
more likely to search for brands advertising during programs vs. competitive broadcast news viewers
Source:
MSNBC Ad Impact: Marketcast/Phoenix TV Brand Effect, 1/1/25-4/6/25. Standard Ads, Adults 18+. Primetime Daypart for Cable News (M-Su, 7p-12a. Regular Programs Only. Morning Shows measure 7-9a daypart. Morning News claim based on P25-54. Business News not measured. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs.
Search Engagement: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (01/01/25-03/31/25). News and Information Programming Genre
Competition
#1
political news site across metrics, MSNBC Digital accounted for nearly half of time spent on all political news sites last month
#2
among all cable networks for monthly delivery, only 8% of viewers watch both MSNBC and the #1 cable network
#1
for video views on YouTube (482M) and TikTok (604M) among all major competitors
Source:
#1 Political news site across metrics: comScore Media Metrix and Video Metrix Multiplatform Key Measures, March 2025. Ranked in Politics News Category.
Linear Rank : Nielsen, Live+SD, P2+. Total Day – M-Su 6a-6a. March 2025 (2/24/25-3/30/25)
Video Views: Listen First Analytics, March 2025 vs. prior year (YouTube and TikTok). Based on Public Video Views.
