MSNBC is the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives. The network is backed by the combined strength and journalistic credibility of NBC News.
Audience Value
Distinct Audiences on Linear and Digital:
4%
Only in total audience overlap
Educated and Diverse Audience:
51%
Of MSNBC viewers are well educated
#1
Ranked amongst African Americans, for 5 straight years
Source:
51% of MSNBC viewers are well educated, indexing 23% above US average.
- Source: Nielsen (12/27/21-12/25/22), Live+SD data stream, Program Ratings average audience, Total Day. Among A25-54, 4+ Years of College, Avg US composition is 41%
MSNBC Ranks #1 among African Americans, for 5 straight years
- Source: Nielsen, Live+SD, P2+ Average Audience (unless indicated) Total Day = M-Su 6A-2A, Morning = M-F 6A-10A, Dayside = Monday-Friday 10A-4P, Prime = Monday-Friday 8-11P, Weekend = Sa-Su 6A-2A
Distinct Audiences on Linear and Digital: Only 4% of the total audience overlaps
- Source: comScore XMedia Enhanced Total View Audience Analysis. November 2022, P18+, Live+7 TV Viewing
Impact & Environment
6X
More likely than Prime viewers are News viewers to pay attention to ads
5.5X
Stronger brand equity is generated by News than Prime
Source:
News viewers are 6X more likely than Prime viewers to pay attention to ads
- Source: Why News 2.0 MediaScience Clinical Lab Study
News generates 5.5x stronger brand equity than Prime
- Source: Why News 2.0 MediaScience Clinical Lab Study
Competition
- #2 Most-Watched Cable Network for the 5th straight year
- Finished ahead of CNN on an Election Night for the first time on record
- Most Engaging digital video audience in Cable News (MSNBC.com)
Source:
#2 Most-Watched Cable Network
- Source: Nielsen. Unless indicated, points are based on Live+SD P2+ Average Audience, Total Day. 2018-2022.
Finished ahead of CNN on an Election Night for the first time on record
- Source: Nielsen. Based on Live+SD average audience. Total viewers (Persons 2+), Adults 25-54 and Adults 18-49. Reach based on 6-minute viewing qualifier.
Most Engaging digital video audience in Cable News (MSNBC.com)
- Source: ComScore MultiPlatform, Media Metrix Media Trend, Desktop P2+/ Mobile P18+, January 2022 – December 2022, based on average minutes per visit, more than 2x CNN.com and Fox News digital
Premium Content
