MSNBC is the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives. The network is backed by the combined strength and journalistic credibility of NBC News.
Only in total audience overlap
Of MSNBC viewers are well educated
Ranked amongst African Americans, for 5 straight years
51% of MSNBC viewers are well educated, indexing 23% above US average.
MSNBC Ranks #1 among African Americans, for 5 straight years
Distinct Audiences on Linear and Digital: Only 4% of the total audience overlaps
More likely than Prime viewers are News viewers to pay attention to ads
Stronger brand equity is generated by News than Prime
News viewers are 6X more likely than Prime viewers to pay attention to ads
News generates 5.5x stronger brand equity than Prime
#2 Most-Watched Cable Network
Finished ahead of CNN on an Election Night for the first time on record
Most Engaging digital video audience in Cable News (MSNBC.com)