MSNBC is the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives. The network is backed by the combined strength and journalistic credibility of NBC News.
Audience Value
MSNBC was the most-watched cable network of any kind among Black Americans for the 8th straight quarter, and had only 4% total audience overlap between linear & digital.
Morning Joe:
#1
Most-Social morning show on cable news ranked by total interactions
2.7X
more interactions delivered than competitors
Source:
Distinct Audiences on Linear and Digital: Only 4% of the total audience overlaps: comScore XMedia Enhanced Total View Audience Analysis. November 2022, P18+, Live+7 TV Viewing
MSNBC was the most-watched cable network of any kind among Black Americans for the 8th straight quarter:Nielsen, Live + SD, P2+ Average Audience (unless indicated); Total Day (M-Su 6A-2A), Morning (M-F 6A-10A), Dayside (Monday-Friday 10A-4P), Prime (Monday-Friday 8-11P), Weekend (Sa-Su 6A-2A). GWI 2022, Ipsos Affluent USA Fall 2022. CNBC BD: Cogent Media, January 2023 vs January 2022 average weekly impressions and average weekly reach for the month. Based on High Net Worth Individuals (HNWI).
Morning Joe is the most-social morning show on cable news, ranked by total interactions. Morning Joe has delivered 2.7X more interactions than CNN This Morning: Talkwalker Social Content Ratings, 9/19/22-4/9/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; 2022 ClaimsDistinct Audiences on Linear and Digital: Only 4% of the total audience overlaps: comScore XMedia Enhanced Total View Audience Analysis. November 2022, P18+, Live+7 TV Viewing
MSNBC was the most-watched cable network of any kind among Black Americans for the 8th straight quarter:Nielsen, Live + SD, P2+ Average Audience (unless indicated); Total Day (M-Su 6A-2A), Morning (M-F 6A-10A), Dayside (Monday-Friday 10A-4P), Prime (Monday-Friday 8-11P), Weekend (Sa-Su 6A-2A). GWI 2022, Ipsos Affluent USA Fall 2022. CNBC BD: Cogent Media, January 2023 vs January 2022 average weekly impressions and average weekly reach for the month. Based on High Net Worth Individuals (HNWI).
Morning Joe is the most-social morning show on cable news, ranked by total interactions. Morning Joe has delivered 2.7X more interactions than CNN This Morning: Talkwalker Social Content Ratings, 9/19/22-4/9/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; 2022 Claims: ListenFirst and Partner Portals. 1/1/23 – 4/9/23. : ListenFirst and Partner Portals. 1/1/23 – 4/9/23.
Impact & Environment
#1
in Cable news for Election Night ad message memorability
Ads in News are More Effective:
6X
More likely than Prime viewers are News viewers to pay attention to ads
5.5X
Stronger brand equity is generated by News than Prime
+43%
Brand Memorability vs competitors
MSNBC remains the #1 cable news network for primetime ad impact. Viewers are are +78% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programing.
Source:
#1 in Cable news for Election Night ad message memorability: Phoenix TV Brand Effect, 11/8/22. Primetime Coverage (8-11p). Standard Ads. P2+. STD Benchmark: 9/19/22-11/6/22 – Broadcast and Cable Prime – excludes NBCU networks.
News viewers are 6X more likely than Prime viewers to pay attention to ads: Why News 2.0 MediaScience Clinical Lab Study
News generates 5.5x stronger brand equity than Prime: Why News 2.0 MediaScience Clinical Lab Study
MSNBC remains the #1 cable news network for primetime ad impact. Brand Memorability: +43% vs. Competitors: Marketcast/Phoenix TV Brand Effect, 9/19/22-4/7/23. Standard Ads, Adults 25-54. Primetime Daypart for Cable News (M-Su, 7p-12a). Morning Shows measure 7-9a daypart. Business News not measured. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs. NBCU News Group includes Today Show, ad hoc Today 3rd Hour and Hoda & Jenna, Nightly News, and MSNBC Cable Prime.
MSNBC viewers are +78% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programing: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming STD (9/19/22-4/9/23). News and Information Programming Genre.
Competition
In Q1, MSNBC posted its largest viewership advantage over competitors in 4 years. It was also MSNBC’s 9th straight quarterly win vs. competitors.
In 2022, MSNBC finished ahead of competitors on an Election Night for the first time on record.
#2
Most-Watched Cable Network for the 5th straight year
#1
Most Engaging digital video audience in Cable News (MSNBC.com)
28th
consecutive month, MSNBC has led the competition in average views per visit
Source:
#2 Most-Watched Cable Network: Nielsen. Unless indicated, points are based on Live+SD P2+ Average Audience, Total Day. 2018-2022.
Finished ahead of competitors on an Election Night for the first time on record: Nielsen, November 8 2022, Live + Same Day average audience, Total Viewers (Persons 2+), Primetime Election Coverage
Most Engaging digital video audience in Cable News (MSNBC.com): ComScore MultiPlatform, Media Metrix Media Trend, Desktop P2+/ Mobile P18+, January 2022 – December 2022, based on average minutes per visit, more than 2x CNN.com and Fox News digital
In Q1, MSNBC posted its largest viewership advantage over competitors in 4 years. It was also MSNBC’s 9th straight quarterly win vs. competitors: : Nielsen, Live+SD average audience, total day (M-Su 6A-2A) unless indicated, prime = M-F 8-11P.
For the 28th consecutive month, MSNBC has led competition in average views per visit: Comscore U.S. Media Metrix, March 2023-November 2020, Total Mobile and Desktop US Audience.