NBC Sports

196M

P2+ Viewers Reached

73%

Total US Households

5x

Peacock Sports Reach Over Past

3 Years

#1

Sunday Night Football Wins Primetime for 13th Straight Year

+40%

Likelihood to Search

(SNF vs Competitive NFL games)

+27%

Brand Memorability (Kentucky Derby vs Competitive Sports Programming)

+15%

Increase in Purchase (Premier League Viewers vs Non-Viewers)

Football

Golf

Soccer

Motorsports

Other Premium Properties