Home to the biggest sporting events, NBC Sports has a rich tradition of storytelling, first-class production and unequaled power of promotion. In 2024, NBC Sports continues to be the home to top-tier properties such as Sunday Night Football, Big Ten and Notre Dame College Football, PGA TOUR, USGA, LPGA, Premier League, Indianapolis 500, Kentucky Derby, NASCAR, Tour de France, the French Open and more.
NBC Sports remains committed to long-term investments in premier properties, clinching two major renewals over the past year. Our enduring partnership with Notre Dame was extended through 2029, solidifying it as the longest-standing college media relationship in history. Additionally, NBC Sports extended its partnership with the NASCAR Cup Series for another seven years, ensuring a full-throttle race schedule featuring the Playoffs and Championship Race across our platforms for years to come.
NBC Sports engages audiences that tune in at scale with fan-favorite sports, the biggest cultural moments, and world class talent.
196M
P2+ Viewers Reached
73%
Total US Households
5x
Peacock Sports Reach Over Past
3 Years
#1
Sunday Night Football Wins Primetime for 13th Straight Year
All Nielsen data Live+Same Day; 2023 (12/26/22-12/31/23), using program based strict quarter-hour data. Reach totals based on 1-minute qualifier and full-year unification. Digital Metrics from Adobe Reports & Analytics
NBC Sports properties provide a superior ad environment where brands see impactful lifts throughout the purchase funnel.
+40%
Likelihood to Search
(SNF vs Competitive NFL games)
+27%
Brand Memorability (Kentucky Derby vs Competitive Sports Programming)
+15%
Increase in Purchase (Premier League Viewers vs Non-Viewers)