TODAY is the original influencer – informing, entertaining, and inspiring consumers every morning at unmatched scale. The biggest names choose TODAY as their ultimate stage for exclusive announcements, celebrations and viral moments. Airing live from 7 to 11 am ET, TODAY drives the cultural conversation all morning long and engages fans across digital and social, delivering real impact for brands.
97.6M
monthly cross platform
P2+ viewers across linear,
digital and social, reaching
29% of all adults in the
U.S.
190M
social engagements in
2025 averaging 1.5M
engagements per month,
with 54% of social
engagements occurring
outside of show hours
+20%
more ad search
engagement than ads on
competitive broadcast
morning programming
Source:
Cross Platform Source: ComScore Cross Platform CCM. Today Show. Total View Report. February 2026.
Social Source: Listen First Media. 2025. Brand Insights, Based on Engagements. %Stat, Brand Optimization. Hours outside of 6a-9a.
Search Engagement Source: EDO Ad Engage. Based on Median EV. Feb 01 – 28, 2026. Early Morning Daypart. Comp Morning Daypart = CBS Morning, GMA.
