For 100 years, NBC has created content that fuels fandom and shapes culture – from engaging passionate viewers with fan-favorite series like Saturday Night Live to delivering top competition series such as The Voice to hosting landmark live events like the Macy’s Thanksgiving Day Parade, NBC’s programming reinforces a century-long cultural legacy that continues to inspire and connect audiences across generations.
78M
total viewers each week, #1 network across all of TV for primetime reach.
5.1M
social interactions and 46.6M video views across social platforms, based on same-day activity.
+57%
higher sponsorship favorability for brands that advertise with NBC vs control.
Source:
Magid, Rollup as of 1/13/25. NBC Prime via Metrics Table, based on current entertainment series excluding sports and news. Linear and streaming averages exclude news and sports networks/platforms. NBC Prime content MediaProbe Biometrics Data. P18+. All measured NBC programming 2021-2024TD). Emotional Engagement (EE)= MP Impact metric. NBCU DM&I Impact Dashboard, various vendors. 35 NBC entertainment campaigns across 20 brands and 11 categories. Prior 2 years to-date (1/1/2023-4/2/2024). Includes One Platform campaigns on NBC Entertainment.
