CNBC is the recognized world leader in business and financial news, reaching the most influential consumers. With 14 hours of live programming and 24/7 global digital and social content, CNBC delivers real-time market coverage, breaking news, exclusive interviews, and expert analysis – empowering audiences with actionable insights wherever they engage.
45.7M
monthly cross platform
P2+ de-duplicated
viewers, 1 in 7 Americans
#1
business news network
in the U.S. for C-suite
execs, institutional
investors, wealth
managers, financial
advisors, and small
business owners
+30%
more likely to generate
search engagement than
ads on competitive cable
news programs
Sources:
Cross Platform Source: comScore Content Measurement (Formerly XMedia). Total View Report, December 2025. P2+. CNBC includes CNBC Total Day Linear +CNBC Digital.
#1 Network Source: CNBC: Affluent Points – IGI Ipsos Global Influentials Survey (USA) Adults 18+ with household income $150K. Viewing is over last 7 days on TV. HNWI claims based on Cogent Media, January 2026. Based on Business Day daypart (M-F, 6a-7p). Global stat based on GWI, Avg Monthly Reach, P16+, Q3 2025.
Search Engagement Source: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (01/01/25 – 2/08/26). Based on Media ER/Ad Multiplier. 1st Bullet = NBC, MS NOW, CNBC News Genre vs. ABC, CBS, CNN, FNC News Programming. 2nd Bullet = News Programming on NBC vs. ABC, CBS News Programming. 3rd Bullet = MSNOW during prime vs. Comp Cable News CNN, FNC News Programming. 4th Bullet = CNBC BD = M-F 6AM-7PM vs. CNN, FNC News Programming. Airings with +10k Impressions only.
