Every day, NBC News reports for America with fact-based journalism, meaningful conversations, and powerful stories that help people understand what’s happening and why it matters. With unparalleled reach across an industry-leading portfolio of platforms, NBC News provides advertisers unprecedented access to a massive, deeply engaged audience that values trusted journalism.
129M
monthly P2+ viewers on
NBC News linear/digital,
reaching 38% of all viewers
in the U.S.
50.7M
social followers across
FB/IG/X/YouTube/TikTok,
+21% vs. prior year
79%
more likely to generate
search engagement than
ads on competitive
broadcast news
programming
Sources:
Cross Platform Source: comScore Content Measurement (formerly Xmedia), Total View Report, November 2025. Linear Reach = Live + 7 Viewing with 1 minute qualifier.
Social Source: Talkwalker Social Content Ratings, 12/29/25-1/25/26. Linear Tracking Window. Total Day; TODAY claim: Talkwalker SCR. Excludes sports and special programs. TODAY ranked on early morning daypart and Talk & News genre across all networks. TikTok and NBC News Claims: ListenFirst. NBC News follower/engagements as of 1/25/26. Compared to same period in 2025.
Search Engagement Source: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (01/01/25 – 2/08/26). Based on Media ER/ Ad Multiplier. 1st Bullet = NBC, MS Now, CNBC News Genre vs. ABC, CBS, CNN, FNC News Programming. 2nd Bullet = News Programming on NBC vs. ABC, CBS News Programming. 3rd Bullet= MSNOW during prime vs. Comp Cable News, CNN, FNC News Programming. 4th Bullet = CNBC BD = M-F 6AM-7PM vs. CNN, FNC News Programming. Airings with +10k Impressions only.
