SYFY’s engaging original series and fan-favorite movies unite diverse fan voices across all passions & genres.
Audience Value
+35M
monthly viewers
32%
multicultural audience
34%
of viewers HHI $100K+
Source:
Monthly Viewers: Nielsen Media Research, C3 data. YTD (1/1/23-12/3/23). Prime (M-Sa 8-11P, Su 7-11P). Reach based on 2023 average month, (12/26/22-11/26/23), L+7, 1-min qualifier. Total Day.
Multicultural & HHI: Nielsen (9/25/23-3/17/24), C3 data stream, Program Ratings average audience, Median Age and Male/Female Skew based on P2+
Impact & Environment
Top 5
cable network in delivering
ad, brand, & message memorability
among P18+
1.6 ads
on competitive cable equals 1 ad in prime
Source:
Top 5 Cable Network: Nielsen Media Research, C3 data. YTD (1/1/23-12/3/23). Prime (M-Sa 8-11P, Su 7-11P). HHI and multi-cultural based on market breaks, P2+. Reach based on 2023 average month, (12/26/22-11/26/23), L+7, 1-min qualifier. Total Day. NBC Unified TAMi, Chucky S3A vs S2, P2+ & P18-49 through 35 days. Marketcast: YTD (1/1/23-11/30/23), P18+ on all series, non-sports content in prime (M-Sa 8P-11P, Su 7P-11P), excludes repeats. All release types EDO Ad Engage, 9/25/23-1/21/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Ad Engagement: EDO Ad Engage, 9/25/23-2/18/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Premium Content
