In a complex cultural landscape, viewers consider local TV news their “most trusted” source of information. Climate, traffic, and political events impact their daily lives . NBCU Local’s stations are committed to helping the diverse communities they serve navigate challenging times while connecting brands with these engaged audiences through local TV advertising. But we’re not all headlines—our popular lifestyle shows, produced by NBCU Local stations in each market, are powerful advertising platforms that integrate sponsored brand segments and television commercials that engage viewers in meaningful ways. No media tour is complete without a whistle-stop!
NBC Owned Station markets: New York (WNBC), Los Angeles (KNBC), Chicago (WMAQ), Philadelphia (WCAU), Dallas-Ft. Worth (KXAS), Bay Area, CA (KNTV), Washington, DC (WRC), Boston (WBTS), Miami (WTVJ), San Diego (KNSD), Hartford (WVIT).
Audience Value
29M
Viewers watch NBC Owned Stations each month
12M
Viewers watching
NBC OTS
Local News
each month
16%
Viewers watch both NBC
& Peacock in OTS Markets
Impact & Environment
79%
of adults trust Local Broadcast TV News
37%
of adults feel Local Broadcast News is #1 source for community involvement
Competition
#1
in Primetime
among A25-54
#1
Prime lead-in
to Local News
(10:45p qtr hr) in A25-54
#2
late news (M-Su)
among A25-54
Source:
Nielsen P2+ NLTV Reach & Freq Report M-Su Total Day, Nov’25 sweep period; 2025 Scarborough USA A18+; Ranks reflect Season to-date through Dec 2025 sweep (TP); TVB 2026 Media Usage / Gen Mkt Comparisons
Premium Content
