One-hundred percent Latino. One-hundred percent American. Meet the 200%ers. We celebrate and empower their cultural values, reflect their interests, and remain in step with their ascent to influence and affluence while serving the largest Hispanic television markets in the country. Our in-house production studio develops customized, bilingual creative campaigns that speak directly to this audience. We’ve helped scores of general-market brands make their successful, Spanish-language marketing debuts, and we’ve guided many iconic Hispanic-first brands to reimagine their messaging for a new generation.
Telemundo Station Group markets: Albuquerque, Boston, Chicago, Dallas-Ft. Worth, Denver, El Paso, Fresno, Ft. Myers, Hartford, Houston, Las Vegas, Los Angeles, McAllen, Miami, New York, Orlando, Philadelphia, Phoenix, Providence, Puerto Rico, Raleigh, Richmond, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Springfield, MA, Tucson, Tampa, Washington, DC.
Audience Value
10.0M
Viewers watch TEL Owned Stations each month
6.5M+
Viewers watching
TEL OTS
Local News
each month
9%
Hispanics watch both TEL
& Peacock in OTS Markets
Impact & Environment
80%
of Hispanic adults trust Local Broadcast
TV News
69%
of Consumer Spending
by US Hispanics come from TEL OTS Markets
53%
of Hispanics say say when a product or service is advertised in Spanish, I am more likely to pay attention to the advertisement and remember it later
Competition
#1
Total Day regardless of language in key Hispanic markets
(A18-49)
#1
in Primetime regardless of language in key Hispanic markets (A18-49)
Source:
Nielsen P2+ NLTV Reach & Freq Report M-Su Total Day, Nov’24 sweep period; Ranks reflect 2024 Full Year (Total Day = Miami, Prime = NY, & Miami); TVB 2026 Hispanic Media Comparisons, 2024 Fall MRI-Simmons USA, Nielsen Local TV View – L+SD TP Data – Times in ET/PT, Scarborough USA+ 2025 Release 2 Total. Consumer Spending from S&P Global Hispanic Market Monitor
Premium Content
