NBC News’ unparalleled reach, award-winning journalism, and visually engaging stories, combined with its exceptional portfolio of media platforms, provides advertisers unprecedented access to a massive, engaged consumer base.
130M
P18+ monthly consumers across linear and digital, #1 news organization in the U.S.
49.6M
followers and 685M engagements across FB/IG/X/YouTube/TikTok.
76%
more likely to generate search engagement for brands vs. competitors.
Sources:
Cross Platform Reach: Source: comScore Content Measurement, October 2025. P18+. NBCU News includes TODAY Digital, MS NOW Digital + MS NOW Linear, NBCNews.com, CNBC Digital + CNBC Linear, News Programming on NBC Linear and Dateline Linear. Social: Listen First Analytics. NBC News follower/engagements as of 11/30/25. Compared to same period in 2024.
Search Engagement: Source: Source: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (01/01/25 – 11/30/25). Based on Median EV
