NBC is home to some of the most prominent entertainment programming in the world. NBC continues to reach its engaged and passionate audience through legacy programming – celebrating SNL’s 50th anniversary next year to hilarious moments from the Tonight Show with Jimmy Fallon, dominant fan favorites – from the captivating competitors on the Voice to the action packed Chicago series, and iconic tentpole programming from the Thanksgiving Day Parade to the Golden Globe Awards.
Audience Value
48M
Weekly viewers across Prime & Late Night
(only 19% duplication)
20M
Viewers reached weekly by The Voice (more than 3X The White Lotus,
+51% than Dahmer)
2%
Watch both NBC & Peacock
Impact & Environment
3%
Greater brand exposure
Broadcast accounts for only 3% of all ad units, but delivers nearly 1/3 of all TV impressions
1x
Unit in The Voice delivers the same search engagement for a brand as 3X units in competitive broadcast programs
+89%
Custom content brand recall vs. airing in competitive broadcast programs
Competition
#1
Network in Total Viewers
+41%
More social interactions vs. competitive broadcast
#1
Social Show
(The Tonight Show)
#1
Reality Competition Show in Social (The Voice)
Premium Content
Late Night
Specials
Source:
- Nielsen Media Research, L+3 1- minute qualifier. 9/19/22-12/25/22. Prime (M-Sa 8P-11P, Su 7P-11P). Viewing source level streaming data based on streaming meter sample; all other data based on national sample. Hulu includes Hulu Live; YouTube includes YouTube main and YouTube TV. Streaming comparisons reflect U.S. viewing. Peacock Internal Data, NBC prime programs (The Voice, La Brea, Chicago Fire, Med, PD, Law & Order, OC, SVU, and New Amsterdam avg weekly viewing Days 1-7 per ep. current ssn new eps. vs prior ssn same # of eps.), time spent. Social – Talkwalker Social Content Ratings. 9/19/22-12/25/22. Linear. Primetime. Total Interactions (FB+IG+TWTR+YT). Video Views (FB+TWTR+YT). Brand Impact – Marketcast/Phoenix TV Brand Effect, 9/19/22-12/11/22. Standard Ads, Excludes Sports. P18-49. Compared against total broadcast/cable prime average excluding NBCU. Search Impact – EDO Ad Engage, 12/05/22-12/11/22. Program Rankings based on Search Engagement Volume. Top brand highlights excludes sports programming. Competitive broadcast nets: ABC, CBS, FOX. SNL: New Episodes. Benchmark: Competitive broadcast Late Night STD: 9/19/22-12/11/22.
- Nielsen R&F Program Report. Live + 7 Viewing. Average Weekly Reach. 1 Minute Qualifier. P2+. Voice Dates: 9/19/22-12/13/22. White Lotus Dates: 10/30/22-12/11/22. White Lotus includes viewing from HBO and HBO Max.
