The premier destination for breaking news, best-in-class opinion journalism rooted in fact, and coverage of events unfolding around the world. MS NOW is an essential part of millions of Americans’ daily lives, commanding one of the most engaged audiences with the average viewer watching for more than 8 hours each week.
58M
monthly P18+ consumers across linear, digital and social, more than 1 in 5 American adults
319M
monthly video views on YouTube in 2025, ahead of nearly all major competitors
#1
cable news network for primetime ad impact
Sources:
Cross-Platform Reach: comScore Content Measurement, October 2025. Linear = MS NOW/MSNBC Total Day. Digital MSNBC/MS NOW Digital.
Social Stats Source: Listen First Analytics, 1/1/25-11/30/25. Based on Public YouTube Video Views.
Ad Impact: Marketcast/ TV Brand Effect, 1/1/25-12/7/25. Standard Ads, Adults 18+. Primetime Daypart for Cable News (M-Su, 7p-12a. Regular Programs Only
