MSNBC is the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives. The network is backed by the combined strength and journalistic credibility of NBC News.
Audience Value
MSNBC is the fastest-growing cable network, adding more viewers in the past year than any other cable network.
978M
video views delivered across social platforms YTD (excluding TikTok)
#1
most-social morning show on cable news, ranked by total interactions
(Morning Joe)
Source:
YOY Growth: Nielsen Media Research, L+SD, (1/1/24-4/28/24). MRI/Fusion Data, P18+.
Social: Talkwalker Social Content Ratings, 1/1/24-3/31/24. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; MSNBC claim based on ListenFirst, (1/1/24-3/3/24). CNBC claim: Talkwalker SCR, CNBC vs Fox Business; ListenFirst, CNBC vs Wall Street Journal, excluding TikTok. 1/1/24-3/31/24. TikTok Claims: ListenFirst and Partner Portals. 1/1/24 – 3/31/24.
Morning Joe: Source:Talkwalker Social Content Ratings, 1/1/24-2/4/24. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; January MSNBC claims are based on ListenFirst, 1/1/24-1/31/24.
Impact & Environment
#1
cable news network for
primetime ad impact
+45%
more likely to search for brands that advertise during programs than viewers of competitive broadcast news programing
Source:
MSNBC Ad Impact: Marketcast/Phoenix TV Brand Effect, 1/1/23-3/31/24. Standard Ads, Adults 18+. Primetime Daypart for Cable News (M-Su, 7p-12a. Regular Programs Only. Morning Shows measure 7-9a daypart. Morning News claim based on P25-54. Business News not measured. Norm includes all measured non-NBCU English-Language news programs excluding interview specials and human-interest programs.
Search Engagement: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/24-3/31/24). News and Information Programming Genre.
Competition
#1
cable news network in prime with more YOY growth than any other cable network
#1
politics destination for time spent, with 523M minutes spent on the property in December (MSNBC Digital)
#1
cable network for Black viewers, and added more Black & Hispanic viewers in the past year than any other cable network
Source:
#1 Cable News Network In Prime: Nielsen, Live SD Delivery. Total Day (M-Su, 6a-6a), P2+ 1/1/24-4/28/24 vs. same period LY
#1 Politics Destination for Time Spent: Comscore U.S. Media Metrix & Video Metrix. MMX: December 2023, VMX: December 2023. MSNBC Claim ranked in Politics category.
#1 Cable News Network for Black viewers: Nielsen Media Research, L+SD, (1/1/24-3/31/24). MRI/Fusion Data, P18+. Total Day across NBC News, MSNBC, CNBC. (2) Nielsen. Live+SD. (1/1/24-3/31/24) ratings data. Average audience based on Total Day (6am-6am), Persons 2+, unless indicated. Program averages exclude repeats. Average weekday minutes per viewer based on M-F 6am-6am. Program rank among Black Viewers excludes sports and special telecasts.
