Home of charismatic characters, big shows, comedic moments, and live sports entertainment, USA network provides your brand the opportunity to connect with a broad and engaged fan base.
USA continues to bring a portfolio of sought-after acquired series and movies, creating a community of fans across genres.
Audience Value
Viewers are deeply engaged with our unfiltered family comedies, buzzy unscripted docu-series and empowered by our live WWE programming.
3.8 ads
on competitive cable generate the same
brand search impact
as 1 ad on USA
+37%
Aided Ad Recall
287.7M
social video views for USA programs STD, +71% more than the #2 & #3 cable nets combined
USA programming has generated 102.5M same-day interactions across FB/Twitter/IG/YT, 3.1x higher than the #2 and #3 non-sports cable networks combined.
Source:
USA Brand KPIs: Source: NBCU measured campaigns via NBCU Ad Impact Databased 2017-2022. Ad Hoc Vendors, includes results from up to 15 campaigns. Indexed to control.
USA Brand Search: EDO Ad Engage, 9/25/23-4/14/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Social Video Views/Interactions: Talkwalker Social Content Ratings, STD: 9/25/23-4/14/24. Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials. Bravo Claim: Reality Genre. Excludes sports networks. Program claim excludes special event programming. E! Claim: YTD (1/1/24-4/14/24). Total Day, Reality Genre, Live or New.
Impact & Environment
USA has a consistent audience making them the #1 Cable Entertainment Network in Prime, with 3.2B total linear hours viewed during 2023, and 428M total hours streamed across platforms.
#1
Network for Same-Day Social Engagement
Top 5
Network in driving incremental search engagement across all cable TV
Top 5
Cable Entertainment Network for 25+ Years across key demos
Source:
#1 Network in Prime: Source: Nielsen Media Research, season to date based on C3 data (9/25/23-2/4/24). Ranked against all ad-supported cable, excluding sports and news. Program ranker excludes series with only 1 telecast. Prime (M-Sa 8-11P, Su 7-11P). Reach: Nielsen Media Research, L+7, 1-min qual. Average monthly reach (9/25/2023 – 1/28/2024), based on calendar months. Includes: Bravo E!, Oxygen, Universal Kids, USA, CNBC Prime. All nets based on total day except CNBC Prime (7P-2A M-F, 8A-2A Sa-Su).
Linear Hours & Hours Streamed Across Platforms: Source: Nielsen Media Research, USA (1/1/23-12/31/23), L+35, P2+. Total Day Viewing. (2) NBCU DAVD, (1/1/23-12/31/23). FEP & VOD only.
#1 Network for Same-Day Social Engagement: Source: Talkwalker Social Content Ratings, STD: 9/25/23-2/18/24. Total Day. Linear Tracking Window. Cable-National Networks. No Sports Events or Specials. Bravo Claim: Reality Genre. Excludes sports networks. Program claim excludes special event programming
Top 5 Network in Driving Search Engagement: EDO Ad Engage, 9/25/23-4/14/24. Total Day & Prime (M-Sa 8P-11P, Su 7P-11P), excludes sports & news programming. Originals exclude repeats.
Network Ranking: Nielsen Media Research, season to date based on C3 data (9/25/23-3/31/24). Ranked against all ad-supported cable, excluding sports and news. Program ranker excludes series with only 1 telecast. Prime (M-Sa 8-11P, Su 7-11P). Excludes Repeats. Reach: Nielsen Media Research, L+7, 1-min qual. Average monthly reach (9/25/2023 – 3/31/2024), based on calendar months. Includes: Bravo E!, Oxygen, Universal Kids, USA, CNBC Prime. All nets based on total day except CNBC Prime (7P-2A M-F, 8A-2A Sa-Su).
Premium Content
