Paris Olympics & Paralympics

Showcasing the iconic location

Enhancing production & storytelling

Evolving Peacock programming

Expanding digital strategies, partners, and storytelling

Executing a robust consumer marketing strategy

#1

The Summer Games in Tokyo were the largest go-to mass audience event of 2021 & 2022

4X

Streaming minutes are projected for Paris vs. Tokyo

#1

In female & multicultural fandom vs. other major pro & college sports leagues

+42%

Message memorability vs.

prior year brand norm

+47%

Search engagement vs.

competitive TV norm