Digital Initiatives 

MSNBC is the breakout success story in cable news and for the 3rd year in a row it was MSNBC’s best year ever. In 2018, MSNBC was #2 in ALL of cable, won Prime across the board in December, and since Midterm Elections every daypart was up double digits in both P2+ & A25-54. On digital, continues to deliver the most engaged video audience in cable news. Viewers spend more time watching video per month (56 min/visitor), than (27 min/visitor) and (18min/visitor).