MSNBC is the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives. The network is backed by the combined strength and journalistic credibility of NBC News.
In 2023, MSNBC has delivered the most YOY audience gains of ANY network on TV – broadcast or cable. Only 8% of MSNBC’s cross-platform audience consume content on both linear and digital platforms each month.
2.7M
Social Interactions
15.7M
Social Video Views
Source: Nielsen Media Research, L+SD, (12/26/22-11/12/23). P2+. Average audience based on Total Day (6am-6am) comScore XMedia Enhanced Total View Audience Analysis. Octboer2023, P18+, Live+7 TV Viewing
Source: Talkwalker Social Content Ratings, 9/25/23-12/3/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; CNBC claim: ListenFirst, CNBC & Wall Street Journal, excluding TikTok. 9/25/23-12/3/23. TikTok Claims: ListenFirst and Partner Portals. 9/25/23 – 12/3/23.
#1
Most-Social morning show on cable news, ranked by total interactions
4.4X
more interactions delivered than competitors
Source: Talkwalker Social Content Ratings, 9/25/23-12/3/23. Linear Tracking Window. Total Day Cable News Networks; Morning Joe claim in early morning daypart; CNBC
MSNBC remains the #1 cable news network for primetime ad impact, and MSNBC programs are the Top 3 cable news prime programs for Ad & Brand Memorability.
MSNBC viewers are are +54% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programing
Source:EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/23-12/3/23). News and Information Programming Genre.
In Q3 2023, MSNBC posted its largest total day viewership advantage over competitors in history (+83%).
MSNBC has the most loyal/engaged audience of ANY TV network (broadcast or cable). The average MSNBC viewer watched the network for 9.5 hours per week, more than 2X longer and +7% ahead of competitors.
Source: Nielsen, Live+SD, P2+ and A25-54, 3Q23, total day (M-Su 6A-6A) unless indicated
#1
Most Engaging digital video audience in Cable News (MSNBC.com)
36th
consecutive month
MSNBC has led the competition in video engagement
Most Engaging digital video audience in Cable News: (MSNBC.com): ComScore MultiPlatform,Video Metrix, Desktop P2+/ Mobile P18+, October 2023, based on average minutes per video viewer, 2.2X longer than Fox and nearly 3X more than CNN