Bravo offers premium competition and reality docu-series, and experiences for passionate fans with a unique brand of drama.
The demand for Bravo’s premium content allows us to build engagement through competition, docu-series, and innovative formats that tap into the network’s lifestyle trends of Food, Fashion, Travel, Real Estate, Relationships, and Pop Culture.
Bravo reaches its fiercely loyal and passionate audience with relatable personalities, aspirational lifestyles, and OMG moments. With year-round buzz building to the culmination of all things Bravo with the biggest, multi-platform celebration of the year – BravoCon!
Reach a quality audience who is affluent, diverse, engaged, and watching across all screens.
Number
1
most loyal cable audience, 2023TD
Nearly
1B
Hours STD across all streaming platforms, +67% YoY
$1.8T
avg dollars spent in the US annually by Bravo viewers
51%
of Bravo’s Primetime Audience has a $100K+ HHI
31%
of Bravo Viewers identify as multicultural
Most Loyal Cable Audience: Nielsen National TV Toolbox; Most Current data through 7 days, P18-49, M-Su 8p-11p, time period reach and frequency, 6-minute qualifier, 12/26/22-12/24/23
Avg Dollars Spent:2023 MRI-Simmons Spring Doublebase USA weighted to Population (000) – Base: All (P18+). Bravo based on any watching in the past 30 days Bravo or Bravo online or Bravo on demand. Expenditures based on definition file totals. U.S. HH expenditures based on U.S. Bureau of Labor Statistics Expenditure Survey ( https://www.bls.gov/cex/). U.S. HH’s based on U.S. Census Bureau.
Affluent & Diverse: Nielsen Media Research, C3 data. YTD (12/26/22-12/12/23). Prime time (M-Sa 8P-11P, Su 7P-11P), excludes repeats and sports. Based on P2+. HHI market break (HHLD Income = $100,000+). Multicultural (market breaks = Asian Household, Hispanic HoH, Black HoH, Other HoH).
Peacock & Digital: NBCU DAVD total hours YTD (1/1/2023-12/17/23) vs Prior Year (1/1/23-3/6/22). VOD only, includes FEP and short form.
The demand for Bravo’s premium content allows us to build engagement for our partners that tap into the network’s lifestyle trends of Food, Fashion, Travel, Real Estate, Relationships, and Pop Culture. Bravo fans are constantly looking to engage beyond the TV screen, making Bravo the #1 Cable Network for Reality Program Social Engagements.
Top 5
Cable Network In Prime Across Female Demos (W18-49, W25-54)
#1
Highest Cable Program Engagement Score
+14%
higher emotional
engagement & +76%
higher likeability generated by ads from sponsors vs. non-sponsors
+93%
higher likeability & +12% higher emotional engagement generated by integrations vs. standard media
+30%
Adjacent standard
ads are +30% more
emotionally engaging
and +46% more
likeable v. non-adjacent
standard ads
Ratings Ranking: Nielsen Media Research, season to date based on C3 data (1/1/23-11/26/23). Ranked against all ad-supported cable, excluding sports and news.
Program Engagement:Marketcast PMI, Program Engagement score YTD (1/1/23-12/17/23), Prime (M-Sa 8p-11p, Su 7p-11p), total audience. Excludes sports and news.
Impactful Marketing: Mediaprobe Biometrics Data. P18+. Based on 22 Bravo live telecasts measured during 1/1/23-12/19/23. Emotional Engagement = Impact metric based on Galvanic Skin Response. Likeability = dial response.