NBCUniversal’s One Platform Commerce Transforms Peacock Original into Season-Long Shoppable Experience
- Premiering on Tuesday, July 19th, Peacock Original LOVE ISLAND USA, from ITV Entertainment, will be hotter than ever this season, with new shopping temptations for audiences during every single episode.
- Tapping into NBCUniversal’s One Platform Commerce and its ShoppableTV innovation, the new season of Love Island will bring shoppable experiences to viewers – tempting fans to get closer to the show by purchasing the products they see on screen.
- From apparel to home décor, to cosmetics, haircare and more, and featuring items from companies like Quay, Yellowpop, and Kenny Flowers as well Verishop brands including Overexposed, Ghost Democracy, and Laguna Beach Textile Co., viewers simply scan the ShoppableTV QR code on screen, and are taken to shoppable articles where fans can shop their favorite looks, styles and more on E! Online. From there, they can complete their purchase seamlessly via NBCUniversal Checkout.
“NBCUniversal fuels fandom, and Peacock Original, Love Island USA presented the perfect opportunity to blend together content and commerce in an engaging way for our audiences. In collaboration with ITV, we had the unique opportunity to redefine shoppable, premium video by identifying which products to place in each episode, how to extend the love for the show across One Platform, and more specifically deliver what looks, or styles fans will want to re-create themselves. And, Peacock has given us the ability to take e-commerce to new heights for both our audiences and partners.”
-Evan Moore, SVP, Commerce Partnerships, NBCUniversal
“We’re thrilled for Love Island USA to premiere on Peacock, and to bring fans of the show a fresh, shoppable twist. We’re providing audiences with a way to engage with the series by bringing them into the iconic islander fashion and extending the viewing experience.”
-Jenny Groom, EVP Entertainment Unscripted Content, NBCUniversal
- For more information on the new season of Love Island USA premiering on Peacock, please visit https://www.peacocktv.com/stream-tv/love-island.
