NBCUniversal and Apple News Offer Marketers New Content Options, Scale within New Markets
New York, NY / London, UK – June 17, 2022 — NBCUniversal today announced an expansion of its longstanding relationship with Apple News to become the exclusive advertising reseller for Apple News and Apple Stocks in the UK. NBCUniversal has been the exclusive advertising reseller for News and Stocks in the US since 2017 and has worked with more than 500 advertisers since the launch of the relationship. Apple News is the most popular news app in the US and UK, offering millions of users access to quality journalism from trusted sources.
“Expanding our work with Apple News underscores our mutual commitment to making News and Stocks the premier, privacy-forward destination for users, publishers, and brands. By creating expanded sales opportunities and product enhancements, we will continue to deliver industry leading monetization solutions for Apple News and its premium publishers.”
-Krishan Bhatia, President and Chief Business Officer, NBCUniversal
Publishers in the US and UK have the option to be represented directly by NBCUniversal, allowing publishers to utilize NBCUniversal’s ad sales expertise and boost monetization opportunities. Publishers will have the opportunity to drive revenue through enhanced targeting from ad optimization and innovative premium sponsorship ad products. NBCUniversal will offer direct inventory from its culture-defining portfolio, including Bravo, CNBC, E! News, NBC News, and NBC Sports, as well as from its partners BuzzFeed, which includes BuzzFeed News, Complex Networks, HuffPost; and VICE Media Group, which includes Refinery29 and i-D. More options will be made available later this year.
About Apple News:
Apple News draws over 125 million monthly active users in the US, the UK, Australia, and Canada, and has revolutionized how people access news from all their favorite sources. Apple News+ is a single subscription that provides access to written and audio content from hundreds of the world’s top magazines and major newspapers, including the Los Angeles Times and The Wall Street Journal, as well as many local and regional newspapers including the Houston Chronicle and the San Francisco Chronicle.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.