Peacock is turning two and we want to celebrate with YOU. This week doesn’t just mark two years since Peacock first took national audiences by storm, it’s also a major milestone for so many partnerships that made this new streamer’s success possible — including yours.
So today we’re proud to celebrate everything that we have created together: a pristine, engaging experience for our fans; a hub of innovation and impact for our partners; and a successful model for the industry.
When we started building Peacock, we saw what others didn’t: that the future was ad-supported, so long as the ads were right for our viewers and did right by our partners. We invited you in, and in the last couple years, ten launch partners have turned into hundreds, and Peacock has become a trusted destination for businesses of every kind and category.
With feedback and insights from the Peacock Streaming Council, we’ve created, tested, and rolled out ten best-in-class ad innovations—designed with advertisers, for consumers—to add value for our subscribers and enhance their streaming experience, while unlocking real, measurable impact for you.
Peacock fans are second-to-none and we’re giving them more of everything they crave:
- Since launch, we’ve grown the platform’s content hours from 20k to over 70k, including tripling the number of original titles we have to offer.
- If you’re looking to catch your favorites from NBC and Bravo, Peacock will be the next-day streaming home in September.
- That includes movies—whether it’s the biggest Universal Films after they hit theaters, or Peacock Originals, or Day & Date launches for theatergoers and home viewing fans alike.
And when it comes to sports, Peacock is unmatched—from massive events like the Super Bowl and the Olympics, to live coverage of NFL, MLB, PGA Golf, Premier League, WWE, and more.
Library or live, originals or old favorites, in English or Spanish—we’ve built a streaming platform for every kind of fan and customer.
Bring it all together, and Peacock is the best example of what happens when our entire company comes together and we’re so glad you’ve been part of it every step of the way.
Already, we’ve accomplished in only two years what we expected would take five. We’ve tested and learned and continued to grow. And we’re still just getting started.
Looking ahead, we’re offering partners a more powerful marketing opportunity than ever: full access to more than 70,000 hours of our content and all our ad innovations, including two new ones coming in 2023; cutting-edge tools and services like the Peacock Ad Manager; a treasure trove of first-party data through NBCUnified, and more. Most of all, we’re thrilled to continue our partnership with you.
Thanks for an incredible two years; here’s to many, many more.
President, Peacock & Direct to Consumer
President, Advertising & Partnerships