Overview
Peacock is NBCUniversal’s premium streaming home — bringing together iconic franchises, buzz-worthy originals, blockbuster films, and live cultural events in one destination audiences actively choose. Built around the moments that drive culture, Peacock generates more than 15 million hours of ad-supported viewing every day — creating powerful opportunities for brands to engage audiences at scale.
Premium streaming. Real results.
64%
of Peacock viewers
are not reached
on competitors’
ad-supported tiers1
+36%
brand impact lift driven by Peacock
(Peacock vs CTV norms)2
+22%
search activity lift driven by Peacock (Peacock vs. CTV norms)3
Sources:
(1) Nielsen Streaming Platform Ratings, P2+ Duplication, 3-month average (Dec’25-Feb’26), Average across AVOD competition, Ad-supported estimates based on Antenna and eMarketer data.
(2) NBCU Aggregated Campaign Performance Data: Peacock Impact Results Across 374 campaigns from 10/1/24-9/30/25. Composite Brand Impact is average of UBA, Brand Favorability, Purchase Intent vs. KMB CTV Norms (L3Y 574 Campaigns through 2Q’25)
(3) NBCU Aggregated Campaign Performance Data: Search Lift (Online Engagement Rate) Across 83 Campaigns, 66 Brands from 10/1/24-9/30/25. Measured via EDO.
Ad Innovation
Peacock ad innovations are built to break through, converting attention into measurable outcomes. Ad innovations is a performance multiplier, driving 1.7x higher ROAS than Standard media. When combined with the power of NBCUniversal IP, performance is even stronger driving memorability, interaction, and measurable lifts in brand outcomes.
+23%
higher memorability driven by
Contextual Pause Ads
vs. Pause Ad Norms1
+114%
higher interaction rate in
Engagement Ads for units with NBCU IP
vs. those without2
Sources:
(1) Marketcast, P18+, Pause ads includes Xfinity, State Farm, Simply Spiked, Target, Lexus n=1316. 2/17/23 – 4/27/23
(2) BrightLine, advertiser campaigns Oct’24-Sep’25, BrightLine norms are not Peacock specific.
Maximize the value of your streaming investment with solutions for every objective.
Ad Innovations on Peacock
** Engagement Ads include: Shoppable Canvas Carousel/Brightline, L-Bar & Burned-in. Brightline units cannot run prog
*** Custom Slate product is available across Bravo, CNBC, E! and NBC (YoutubeTV), Mindful Moment (SMB) and coming soon to Peacock Shows!
At the intersection of culture and creativity, NBCUniversal sparks commerce experiences at scale.
Content
