After several years of volatile pandemic-driven conditions, many CPG brands are focused on the pursuit of sustainable growth.
CPG marketers are navigating inflationary pressures, adapting to mixed consumer signals, and responding to growing areas of demand like wellness, sustainability, and inclusivity.
As a result, CPG portfolios will likely explore strategies that reinforce their relevance, fuel loyalty, and build direct relationships with their customers.
For more information, please contact Caitlin Collins.
U.S. CPG ecommerce sales are projected to grow at 15% CAGR through 2027
83% of consumers are omnichannel shoppers
56% of sales growth in the CPG category over the past 5 years came from products making ESG-related claims
Source:
eMarketer; Combined Food and Beverage + Health & Personal care categories
Circana
McKinsey & NielsenIQ
