November 24, 2021 | Authored By
Since launching Peacock, we have been proud to offer a platform that offers a premium experience—for both audiences and advertisers. Peacock started out with just ten sponsors, but today, we’re open to any and all advertisers looking to get their brand out there with NBCU: a brand viewers trust.
And we’re thrilled to announce that we’ve opened up programmatic guaranteed buying on Peacock. Combining the efficiency of automation with the benefits of traditional direct IOs, we’re making it easier than ever for advertisers to leverage Peacock to get what they want in front of who they want through the Peacock on-demand content their customers can’t not watch.
To start, we’ve launched with four DSPs—Google Display & Video 360, Roku’s OneView, The Trade Desk, and Yahoo!—with more on the way, ensuring our partners have the same access to Peacock inventory as they do to the rest of our NBCU streaming supply, using their existing integrations with these leading DSPs.
With Peacock’s library of timely and timeless on-demand content—including NBC Sports, NBC & Sky News, NBCU Next-Day Prime, premium movies, acquired hits within and beyond the NBCU portfolio, Peacock Originals, and more—plus flexible targeting by geo, demo, and advanced audience; plus dynamic delivery across CTV, set-top boxes, desktop, and mobile; plus the best in ad quality control thanks to NBCU’s proprietary creative automation suite, Peacock continues to set a new standard in streaming. There’s never been a better time to join the flock…who wants in?