NBCUniversal Launches “Open Doors: Where Small Businesses Thrive,” A New Program to Lift Up Diverse Small Businesses

“Visual and audio creative content are essential to brand building and also rebranding. Key to capturing consumer attention, they are highly effective at building brand reputation and awareness. Yet startups and small businesses cannot always afford the investment to reap the recognition that big brand resources can. This initiative affords small businesses that opportunity and the tools and resources they need to build better businesses.”
-Aaron Walton, Walton Isaacson Founder and CEO

“State Farm is excited to work with NBCUniversal and Walton Isaacson to spotlight how minority, small-owned businesses open doors for the entire community. Every State Farm agency is independently owned. Agents truly understand the unique needs of small business owners as they are business owners themselves, and they are invested in helping make their communities thrive.”
-Alyson Griffin, Marketing Vice President, State Farm

“As a small business owner myself, I wanted to not only share resources with my fellow entrepreneurs, but also create an opportunity for big brands to deliver a return on impact for minority owned small businesses who had been adversely impacted throughout the pandemic. With the support from my colleagues on the NBCUniversal Empowerment & Inclusion Council and our launch partners, State Farm and Walton Isaacson, I am thrilled for Open Doors to take shape.”
-Christine Escribano, SVP, Head of One Platform Marketing, Advertising & Partnerships, NBCUniversal and 2021 AdColor Change Agent nominee