What Is A Spotlight Ad?
A Spotlight Ad is an exclusive video stunt that lets your brand own the first impression or premium ad view across all devices over a 24-hour span, intercepting almost all our users in that timeframe.
How Does A Spotlight Ad Work?
When any Peacock user watches content on a given day and gets to their first standard ad break, they see your video creative as their first/ premium positioned* ad for that day.
*Live Sports will not have the guarantee the first impression but will guarantee a premium position
Best Used For
Mass reach and scaled messaging
Brand identity and awareness