What Is A Binge Ad?
Binge Ads are exclusive sponsorships that reward viewers with an ad-free episode during their binging session.
How Does A Binge Ad Work?
With this non-interruptive format, a static brand advertisement takes over the screen after a video has been paused for more than five seconds, typically with messaging that is contextually relevant and calls attention to the pause.
Best Used For
Brand identity and awareness
Leveraging content halo for brand affinity and recall