CNBC is the heart of business & financial news for over 30 years, empowering audiences to make informed decisions by providing unique and actionable insights on factors driving business and finance. With 14 hours of live Business Day programming and 24/7 global coverage via the CNBC digital portfolio, CNBC reaches the most influential consumers wherever they are, whenever they want.
CNBC’s Primetime programming embodies unscripted ambition for the entrepreneurs, small business owners and entertainment seekers alike, reaching influential consumers in over 20 product categories including: Business Travel, Business, Healthy Lifestyle, Real Estate, Auto.
52M
monthly reach across linear & digital – 1 in 5 adults in the US.
#1
business news network in the U.S. for C-suite execs, institutional investors, wealth managers, financial advisors, and small business owners.
+45%
more likely to generate search engagement for brands vs. competitive cable news programs.
Sources:
Cross Platform Reach: Source: comScore Content Measurement, October 2025. P18+. De-duplicated total day viewing to CNBC linear and unique visitors to CNBC Digital.
High-Value Audience: #1 Business News Network: 2025 Ipsos Global Influentials USA Survey. Base: P18+ with HHI $150K+.
Search Engagement: Source: EDO Ad Engage, Standard Ads, Benchmark: All competitive cable news programming YTD (01/01/25 – 11/30/25). Based on Median EV. CNBC BD = M-F, 6a-7p
